No matter how good the product or service being offered, the success of a business often comes down to its structure, cash flow, funds, staff and marketing. Here’s a checklist of things you need to do once you have decided to take the plunge to join Britain’s amazing ranks of entrepreneurs.
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Coping with a slow starting business can be quite stressful, but here are 5 simple ways to help you deal with what can be a daunting task!
Why you NEED to take risks in your company to succeed:
Nobody’s business flourished from sitting at home doing nothing. Successful businesses are born from hard work, determination, and a whole lot of gambling. By gambling, I don’t mean actual gambling, but starting your own business takes confidence and the ability to risk your livelihood on yourself and your ability to create. Taking a risk is pivotal for imminent success, especially if you are an at-home worker. Here are some reasons why you need to take a risk on yourself and your business.
New Years resolutions you didn't know your business needed,
The end of a year is the perfect time to reflect on your business’s progress over the past 12 months, and plan how you want it to develop in the upcoming 12. Setting goals for yourself and your company are the perfect way to reset your mind and your energy levels. Below are some new years resolutions to better your business in this upcoming year!
Don't let fear take over, learn how to control it so that you can be the success that you want to be!
19 Tips for marketing your new creative business!
So it's time to start thinking about marketing and what you can do to build up your website traffic!
I have been researching a few ways to do this and listed them below, enjoy!
Produce your own press release and send that out to magazines and bloggers, make sure it is relevant to them.
Take a look at a blog post I wrote on 7 ways to generate publicity.
Make sure that your website is hosted in a good place that will fit your needs, Shopify and Squarespace provide great templates to launch a successful online store. Shopify has loads of plugins to help with analytics and SEO.
Squarespace has some lovely templates to choose from, both of my websites are on square space, its’ easy to use and effective.
It can be difficult to rank high if you are new but keep at it, do a lot of research on SEO and make sure you use your tag words and optimise your site really well.
4) Google Adwords
Although they can be expensive people find them very effective.
Check what keywords are relevant to your brand and products and set up a monthly budget to bid on both short and long tail keywords. Make use of the guidance that Google reps will give you on these keywords during your account setup.
Are those little ads that follow you around the web? Have you ever looked at a bag and then realised it’s following you everywhere? Have you ever decided to purchase those boots because you can’t seem to forget about them? That is the brilliance of re-marketing.
6) Create a blog and post high-quality content regularly.
One of the great ways to market your business online is by building a blog where you can post and share high-quality content that adds a high amount of value on a regular basis. This won't pay off overnight but works if you can stick with it. Consistency is key.
This helps to drive traffic via Google and helps to give you authority.
7) Connect with others in LinkedIn groups.
Connect with people in groups, don’t be spammy, post and chat with new contacts.
8) Instagram influencers.
With today’s social media we can reach thousands of people from all over the world, a few years ago this would not have been possible so take advantage of it.
You need power users and influencers to help spread your messages. This isn’t always free but it will give you instant access to a wide audience.
If you have 500 followers try approaching someone with a few thousand, if you have 2000 try contacting someone with 5000 instead of someone with 34’000, it may be cheaper or free if you can build a relationship.
9) Market your content on Medium and Quora.
This is new to me but sounded very interesting so please have a look at these.
Apparently, If you have a fairly new domain -- less than 2 years old with little authority built up -- you should work on marketing your content on sites like Medium and Quora.
How does it work? Write one high-quality piece of content on your website. Ensure that whatever you're talking about helps people in some way, shape or form.
Once you've done that, write another article on a site like Medium or Quora, also making sure that it's keyword-centric, insightful, unique and adds a lot of value. Create one link from that article using a primary or relevant keyword back to the main article on your site or blog. This is called content marketing, and it's the most powerful method for gaining traction on Google's SERPs, while also reaching large existing audiences through these authority sites as well. Thank you, Google.
10) Implement the 80-20 rule to identify and market to high-value clients.
Identify which clients that are generating the most income for your business, you can then create more sales by sending them additional offers and discounts for other services and products.
11) Create You Tube videos
It would be great to create some useful videos that teach people things, for example, if you are creative you could teach people about your craft, you never know you might be the next You Tube sensation!
Be sure to drop a link inside the description back to relevant content on your site.
Make sure you have a pop-up on your website asking your website visitors to register and join your mailing list in exchange for a one-time free gift or discount, it’s a great way to start building your email list.
I know a designer who makes most of her money via newsletters to clients, they are very stylised and get to the point. She often puts on a sale and offers this to special people on her list.
She also interviews successful women who have worn her garments, nice touch.
13) Work with popular bloggers
Reaching out to popular bloggers in your line of work, this is an effective way to market your business online, especially if you have something of value to add to one of their posts.
If you are a good writer offer your services as a guest blogger.
14) Regularly contribute on forums.
Join in on conversations and add value before you try to drop a link.
Add value. Chat with others. Make suggestions. Answer questions.
15) Build consumers on platforms like Yelp and Trust Pilot.
Encourage your clients to leave good reviews, this is a great way to build customer trust.
16) Giveaway with a partner
Find something that you can give away and partner with another company, group or professional in your field. You should be able to gain new clients this way so choose someone who may have the same clientele as yourself.
17) Give a talk at a professional conference or on a webinar.
I have given a lot of talks in the past to corporate companies and members clubs, it’s a good way to get known in your area.
18) Use Facebook ads and strategically-targeted landing pages.
Facebook ads are not free, you can use interests, geographic location, marital status, age and many others to help find your customers.
It’s a good idea to send them to an opt in page after they click on your ad instead of your website and have an offer on the page.
19) Offer a free product or service to customers.
You could offer a free 15-minute teaching course or skype conversation, they can ask questions and you can help by answering and giving tips...
Make sure you get the customer's contact details so you can get in touch with them later. You can then offer them a back end product that they need to pay for.
People are more likely to buy after they have had something for free.
Things take time, be authentic, take care of your customers, in the end, you will be extremely successful, I can feel it! X x x
Get creative Lady!
Thank you to Boss Lady, Google images and Calvin Klein for images.
If you read our blog, then you already are an inspiring creative women interested in business and entrepreneurial activities and have heard our frequent suggestion to set goals. Goal setting isn’t always the easiest thing and I understand that it often times can be increasingly overwhelming. Having a concrete plan and list can prove to be a key tool to guide you to a dream career.
Reaching your end goal does not happen over time; it can be a long and at times frustrating process. In order to remain on track with a positive outlook, setting smaller goals will provide hope and a sure pathway to success.
We know that goal setting is hard… here are some tips & tricks to help!
Specific, Measurable, Attainable, Relevant, and Time-bound. This acronym is a perfect guide for goal setting! Make sure that every goal you set meets these criteria in order for it to be the most beneficial. Each goal should be specific in what it is designed to accomplish while also maintain a format of measurement to note when it has been accomplished. Make your goal attainable – setting unrealistic goals only sets yourself up to be thrown off track with disappointment. Also, ensuring that your smaller milestone goals are relevant to and will benefit your end goal is imperative to goal setting. All of these goals must also be set to a specific time limit in order to ensure a set track of attainability for your end goal.
Write It Out
Writing and developing a concrete plan is a key way to maintain FOCUS. It is the perfect visual to see which goals you have ahead of you and how close you are on your journey to obtaining your ultimate goal. This plan is your personal guide to reaching your goals and obtaining your reams – MAKE IT PRETTY. Decorate your plan to your personality so that instead of viewing your goals as a chore, you see them as an exciting journey that will lead you to excellence.
Having a full and developed understanding as to what it will take to achieve your ultimate goal is essential. This may require a bit of research and a determination to learn everything you possibly can about what your end-goal entails and what it takes to get you there.
Have A Support System
Having a set support system can be your secret motivation weapon! Tell a mentor or group of people you trust what you are setting out to do. These people can be extremely helpful with providing advice and aiding with networking. Also, an outside parties honest feedback can be extremely helpful in ensuring that you are on track to meet your goals!
Obtaining goals and staying on track with your plan is a difficult task! Falling down is part of the journey, keep your head up and remain positive. Staying committed and true to yourself can be difficult through challenging tasks but once you achieve your goals it will feel INCREDIBLE! Stick to it and stay committed – you will surprise yourself with what you can do.
Motivation & How we can get more of it.
Do you feel that you are the only person lacking in this? everyone on Facebook seems to have it all together but you don't?
Well you are wrong, everyone always puts the perfect representation of themselves on social media but it doesn't mean that they have it together, we all lack motivation on occasions and we all have to push through it.
Life does tend to get in the way sometimes and we lose motivation, this has certainly happened to me recently, and I am sure it's happened to you.
When you get busy and life seems out of your control it can be hard to pick yourself up and carry on.
I have certainly been guilty of this recently and I must apologies for it, I started the ICW with a load of excitement and then burnt myself out. My millinery business went into overdrive during the summer months, we moved house, I went through IVF and a very important family member suddenly passed away. This all happened over two months so I know how things can suddenly creep up on you, even if you think you have everything covered.
If you ever feel burnt out or overworked, please take some time out.
"Time out you say! How can I take any time out, I have so much to do" Well we always have something to do but if you don't look after yourself you will find it hard to get your motivation back.
A couple of tips that might help you in case this happens again are to-
· Batch your work ahead of time, have things in the wings so you can take a holiday and still have blog posts saved for publication.
· Another tip would be to make time in your calendar every season to take a short break, even if you don't think you need it you will be grateful for it later.
MOTIVATION that's what you need and I have 9 amazing tips to help with this.
I know that you love what you do, and I know that you want to be a big success, the only way to achieve that is to keep going, especially when you feel like giving up.
1. Do something every day that scares you
For instance, if you are scared to phone clients, buyers or prospects, make sure you pick up that phone and call 5 in a day. At least one, if not all will give you some positive feedback and you might even get some work from it, wouldn'tthat be a boost!!
It has always worked for me so I don't know why I used to get myself into such a state about doing it, you always feel better in the end.
- Get your work out.
- Put some loud amazing music on!
- · Get to it!
- · Take those small steps to success!
You can do it, Woo Woo................................ Sorry, I got carried away :-)
2. Write out your goals, and visualise them down to the smallest detail.
Try to imagine what life would be like when you have accomplished them, imagine where you will be, what you will be wearing, how you will feel, the wind in your hair.
I sometimes imagine what it would be like to finally buy my dream home and what my life would be like, I imagine each room and what they would look like. I also dream about meeting clients in this house and holding fashion shows in the gallery, (this house is huge by the way).
Anyway, that's me, what would be your dream?
3. Ask yourself why you want to achieve these goals.
What will you get out of them once you succeed?
Write this out with a pen, studies have shown that this actually helps your brain to remember and focus on the goals. In our busy lives, we can easily forget why we are doing something and loose track.
I would suggest writing some goals out neatly, each one in a different colour and number them, pin these to a board above your computer or desk.
4. Set smaller rewards for yourself.
Break your larger goals into small actionable steps and give yourself a small reward when you hit these goals.
5. You cannot do this alone.
I would not expect you to do all this by yourself, no one can, I have certainly had help in the past and I love to help others, I couldn't have done it without them.
Think about who could help you with different tasks, who do you know among your family or friends who could help with little jobs?
Do you have any business acquaintances that could help or do you have an idea of anyone you could contact?
If you do then contact them but do not ask for help straight away, offer your own services first, maybe you could collaborate, or they might know someone who could help if they can't.
6. At some point, you might flag.
If you feel like you are running out of energy, give yourself a small break and do something that you enjoy to reward yourself but don't take too much time out unless it's a scheduled holiday.
Write down all the things you are grateful for in your life
All the great things that have happened in the past few week, it doesn't matter how small they might be. Be thankful and grateful for what you have, there is always someone in more need than you.
Strive to achieve and make things better for yourself, in a few months you can look back and see even more success.
Surround yourself with positive people.
Talk to others who understand what it is that you are trying to do.
Get motivated and find inspiration by following some enthusiastic mentors online, mine are Amy Porterfield, and Carrie Green as they are always so energetic.
Never Give UP!!!
7. Push yourself
Don't always do work that you are comfortable with, because eventually, you will start to lose your motivation. Actually pushing yourself outside of your comfort zone can be inspiring. So push yourself and step into that new challenge.
8. When beginning a creative task
Give yourself an activity that is suited to your current skills, don't make it too easy or too hard.
You must be in a positive mood and if not try to make yourself into one before you start. Positive attitude, positive thinking!
If you are feeling stressed I would suggest going for a walk to clear your head or concentrate on some drawing to distract and calm the mind. If you cannot draw then try using a colouring book as this is a meditation for the mind.
Avoid waiting until you're in a hurry to start a project because you won't have enough time to finish it. I often do this to myself, I think I have enough time then other things get in the way, the client is on her way and the hat is not finished yet and this creates stress. In fact, I think I probably do this to myself sometimes to make it more exciting. A bad habit!
9. Procrastination, Say NO to it!
I think this is easier said than done, Psychologists believe we delay starting a task to avoid the feeling of anxiety or worry associated with the challenge. The solution is to work out why you are feeling negative and how great you will feel once the project is completed.
Take it step by step, you don't have to complete the project all in one go, just start and this will give you motivation. Nothing has to be perfect but if you don't start how are you ever going to make it better?
Don't be so hard on yourself.
Ok that's a few points to be going on with, you dont have to take everything on board just pick a few and try to stay calm and stress free, enjoy your work and look forward to your new goals.
PS please ask any questions or leave a comment below, you can also join our Facebook group and download your free success pack.
I look forward to getting to know you.
PPS thank you to Google for the great quote as well as Lily Donoldson British Vogue
Throughout this blog I will be interviewing other creative designers to find out how they became successful and ask them to share tips with us all.
As this is the beginning of the blog I thought I would start with my journey as a designer, I hope it will be of interest and help you with your business.
Do you feel held back by fear? Don't let it scare you and hold you back from finding success! Read this post for more tips!