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tipsandtricks

Why you NEED to take risks in your company to succeed

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Why you NEED to take risks in your company to succeed

Why you NEED to take risks in your company to succeed:

Nobody’s business flourished from sitting at home doing nothing. Successful businesses are born from hard work, determination, and a whole lot of gambling. By gambling, I don’t mean actual gambling, but starting your own business takes confidence and the ability to risk your livelihood on yourself and your ability to create. Taking a risk is pivotal for imminent success, especially if you are an at-home worker. Here are some reasons why you need to take a risk on yourself and your business.

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How to start your own blog

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How to start your own blog

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1.     Start with a mission statement- what do you want your blog to accomplish? Like most things in life, how much you get out of something, directly relates to how much you put into it. Decide how much time you are willing to put into your new blog and stick to it. Every blogger has his or her own method, whether it is a set schedule post or an “on-the-go” post. A rigid blogging schedule might help you to balance your work life and your personal life, whereas occasional inspired posts may result in your most creative work. With this being said, the hours you put into your work should be a labour of love, so don’t stretch yourself too thin. Keep in mind blogging should be a fun outlet, so don’t get too caught up in the amount of followers you have. Stay true to yourself and what you love, and the rest will follow.

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2.     Chose a name- picking a name for your website is a lot like shopping for a bag. Its best to chose something you love, because you will be spending a lot of time with it. Have a brainstorming session, bounce ideas off of those creative-minded people in your life, and do some research. Finding the perfect name for your blog sets your tone, and should encapsulate your personality. A simple blog name can be catchy and easy to remember, but don’t sell yourself short. Explore creative and unique blog names that set you apart, and draw your readers in.

3.     Pick a platform- there are many on-line publishing tools you can create your blog on, so do some research and decide which platform you would like to use. Websites like Square Space and Word Press are great ways to create your own personal blog. With hundreds of online tutorials, both of these websites are very easy to navigate, and can help you create a beautifully organized blog. Another online platform that may be helpful is Tumblr. Tumblr is a great website to use when you are first starting out your blog, as it allows you to post photos, videos, and text, and can help you organize your blogs theme and aesthetic.

4.     Work on your layout- Aesthetics of a website are extremely important, so take some time to work on the layout of your website. This can take either 5 minutes or 5 weeks, depending on how complex you make your design. Whether it’s creating your own DIY banner or hiring a web designer, your blog doesn’t have to be too fancy, just easy to navigate and eye catching! One of the benefits of a website like Square Space, is that it gives you the option to use a pre-made layout, which is an easy alternative for any not so creatively inclined women. It is also important to think about how you place your words. It is extremely beneficial to create a heading for each individual blog post, with a sub heading touching upon what the blog post will include. Using photos in between paragraphs is also a great way to break up your blog and keep it aesthetically pleasing to the reader.

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5.     Promote yourself and your brand- a successful blog is derived from love and passion, but it is quite hard to show people this passion if you are not promoting yourself! After you have created a few blog posts and feel confidant about your budding website, spread the word! Try to befriend other bloggers who interest you and explain why they inspire you. Ask them to have a look at your website and even give you some tips on how to better your site, what they like, and what they don’t. Connecting with fellow bloggers will put your blog on the map, so work on creating a twitter page or a Facebook page. These websites can attract viewers and start a conversation about your blog. Using hash tags is also a great way to get your blog known, allowing people to search for key words and phrases.

One of the most amazing aspects of creating your own blog is that is in fact, your own. Your blog should be your outlet for self-expression, a place to go where you can decompress and work on something you love. If you take the time to put these steps to use, your blog is sure to be a success.

If you would like more help, please join our Inspiring Creative Women Facebook group for weekly videos, advice and help from our amazing members, we look forward to getting to know you.

https://www.facebook.com/Inspiringcreativewomen/

Please leave a comments below and I will get back to you as soon as I can.

Have a lovely week.

Katherine x

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7 Ways to Generate Publicity

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7 Ways to Generate Publicity

Publicity is a blessing to any business regardless of the platform. Efficient, cost effective and great longevity are only some of the benefits of publicity. Also, as public standing rises and more people become aware of the services a business can offer, sales will naturally increase. Consumers response to genuine coverage of a business is more positive than that of advertisements. Rather than feeling overwhelmed and unsure with the quality of service, (good) publicity ensures that consumers feel as though they can depend on said business; an article or media coverage holds a stronger and more respected presence amongst users. However, generating publicity for your business can be extremely difficult. In a world of highly completive industries, obtaining strong publicity and a resilient public standing involves effort and determination.

 

            So… here are 7 ways to generate publicity for your business!

 

1.    Develop A Contact List

 

Creating a list of editors, newspapers, magazines and bloggers who you find align with your businesses image is key. Their information is easy to find and building a relationship with said connections can come in handy when you are looking to broaden your public reach. Don’t be shy to reach out to these people (they are looking to network too)!

 

2.   Write and Send Press Releases

 

Press releases are imperative when it comes to generating publicity. They can be used on your company’s website and social media sites while also being used as an informative tool for contacts.

 

There are many business’ looking for publicity who use this strategy; MAKE SURE YOU STAND OUT! Develop a clear and strong headline to draw the reader into your information. Place all the necessary points in the beginning of your press release so that editors do not have to search for information. At the bottom of your release include a description and general details about your company in order to provide a fully developed image for the reader to consider. Sending out these press releases once a month to your contact list will ensure that your information is being seen by the right people!

 

3.   Invite Press

Every business hosts an event at some point, why not invite the press? Inviting the media to have an up-close and personal experience with your business and what it has to offer can result in possible coverage at said medias platform. Even if the press figures you invite do not attend your event, at least they will have you in their system. Send a press release to the media you are inviting so that they are completely aware of the event and how their role can benefit both companies.

 

4.   Use Social Media

 

In this age of technology, maintaining platforms on social media is imperative. Take advantage of this free publicity opportunity by creating a page on the platforms you feel your business is best geared towards. However, be conscious of what you are putting out onto the web and how it will relate to your target customer. Focusing your coverage is an easy way to ensure a substantial and appropriate social media presence that can appeal to your consumers without overwhelming them.

 

5.    REACH OUT

 

Your business will not reach a decent public standing without work right? So, reach out! Reach out to contacts, bloggers, editors, old friends, anyone and everyone who might be interested in what your company has to offer. Put yourself on their radar and demonstrate a proper initiative; it will show your contact that you are interested in their platform and are serious about your work. Remember, the worst thing they can do is say no!

 

6.   Get Involved

 

Increasing your presence in the community is a great way to put your companies name out there while building a positive reputation! Whether it’s working with a local charity or participating in a volunteer event, philanthropy is always beneficial! Also, mention to the charity you are working with that you would love to work with them in the future and would be interested in writing for them or appearing at a next event as a guest. Broadening your network and contact list is never a bad thing.

 

7.    Maintain a Proper Image

 

There is such thing as bad press! Publicity will do no good (in fact, it will do the opposite) if your image and reputation is not respectable. Consumers want nothing to do with companies that are not appreciated in the public eye. Maintaining a proper image is key to ensuring that your business benefits from the publicity you have worked so hard to generate!

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Goal Setting: Tips & Tricks

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Goal Setting: Tips & Tricks

If you read our blog, then you already are an inspiring creative women interested in business and entrepreneurial activities and have heard our frequent suggestion to set goals. Goal setting isn’t always the easiest thing and I understand that it often times can be increasingly overwhelming. Having a concrete plan and list can prove to be a key tool to guide you to a dream career.

Reaching your end goal does not happen over time; it can be a long and at times frustrating process. In order to remain on track with a positive outlook, setting smaller goals will provide hope and a sure pathway to success.

We know that goal setting is hard… here are some tips & tricks to help!

 

 

be SMART

Specific, Measurable, Attainable, Relevant, and Time-bound. This acronym is a perfect guide for goal setting! Make sure that every goal you set meets these criteria in order for it to be the most beneficial. Each goal should be specific in what it is designed to accomplish while also maintain a format of measurement to note when it has been accomplished. Make your goal attainable – setting unrealistic goals only sets yourself up to be thrown off track with disappointment. Also, ensuring that your smaller milestone goals are relevant to and will benefit your end goal is imperative to goal setting. All of these goals must also be set to a specific time limit in order to ensure a set track of attainability for your end goal.

Write It Out

Writing and developing a concrete plan is a key way to maintain FOCUS. It is the perfect visual to see which goals you have ahead of you and how close you are on your journey to obtaining your ultimate goal. This plan is your personal guide to reaching your goals and obtaining your reams – MAKE IT PRETTY. Decorate your plan to your personality so that instead of viewing your goals as a chore, you see them as an exciting journey that will lead you to excellence.

 

Research

Having a full and developed understanding as to what it will take to achieve your ultimate goal is essential. This may require a bit of research and a determination to learn everything you possibly can about what your end-goal entails and what it takes to get you there.

Have A Support System

Having a set support system can be your secret motivation weapon! Tell a mentor or group of people you trust what you are setting out to do. These people can be extremely helpful with providing advice and aiding with networking. Also, an outside parties honest feedback can be extremely helpful in ensuring that you are on track to meet your goals!

Be Committed

Obtaining goals and staying on track with your plan is a difficult task! Falling down is part of the journey, keep your head up and remain positive. Staying committed and true to yourself can be difficult through challenging tasks but once you achieve your goals it will feel INCREDIBLE! Stick to it and stay committed – you will surprise yourself with what you can do. 

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