Publicity is a blessing to any business regardless of the platform. Efficient, cost effective and great longevity are only some of the benefits of publicity. Also, as public standing rises and more people become aware of the services a business can offer, sales will naturally increase. Consumers response to genuine coverage of a business is more positive than that of advertisements. Rather than feeling overwhelmed and unsure with the quality of service, (good) publicity ensures that consumers feel as though they can depend on said business; an article or media coverage holds a stronger and more respected presence amongst users. However, generating publicity for your business can be extremely difficult. In a world of highly completive industries, obtaining strong publicity and a resilient public standing involves effort and determination.
So… here are 7 ways to generate publicity for your business!
1. Develop A Contact List
Creating a list of editors, newspapers, magazines and bloggers who you find align with your businesses image is key. Their information is easy to find and building a relationship with said connections can come in handy when you are looking to broaden your public reach. Don’t be shy to reach out to these people (they are looking to network too)!
2. Write and Send Press Releases
Press releases are imperative when it comes to generating publicity. They can be used on your company’s website and social media sites while also being used as an informative tool for contacts.
There are many business’ looking for publicity who use this strategy; MAKE SURE YOU STAND OUT! Develop a clear and strong headline to draw the reader into your information. Place all the necessary points in the beginning of your press release so that editors do not have to search for information. At the bottom of your release include a description and general details about your company in order to provide a fully developed image for the reader to consider. Sending out these press releases once a month to your contact list will ensure that your information is being seen by the right people!
3. Invite Press
Every business hosts an event at some point, why not invite the press? Inviting the media to have an up-close and personal experience with your business and what it has to offer can result in possible coverage at said medias platform. Even if the press figures you invite do not attend your event, at least they will have you in their system. Send a press release to the media you are inviting so that they are completely aware of the event and how their role can benefit both companies.
4. Use Social Media
In this age of technology, maintaining platforms on social media is imperative. Take advantage of this free publicity opportunity by creating a page on the platforms you feel your business is best geared towards. However, be conscious of what you are putting out onto the web and how it will relate to your target customer. Focusing your coverage is an easy way to ensure a substantial and appropriate social media presence that can appeal to your consumers without overwhelming them.
5. REACH OUT
Your business will not reach a decent public standing without work right? So, reach out! Reach out to contacts, bloggers, editors, old friends, anyone and everyone who might be interested in what your company has to offer. Put yourself on their radar and demonstrate a proper initiative; it will show your contact that you are interested in their platform and are serious about your work. Remember, the worst thing they can do is say no!
6. Get Involved
Increasing your presence in the community is a great way to put your companies name out there while building a positive reputation! Whether it’s working with a local charity or participating in a volunteer event, philanthropy is always beneficial! Also, mention to the charity you are working with that you would love to work with them in the future and would be interested in writing for them or appearing at a next event as a guest. Broadening your network and contact list is never a bad thing.
7. Maintain a Proper Image
There is such thing as bad press! Publicity will do no good (in fact, it will do the opposite) if your image and reputation is not respectable. Consumers want nothing to do with companies that are not appreciated in the public eye. Maintaining a proper image is key to ensuring that your business benefits from the publicity you have worked so hard to generate!