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More than 30 ways to making your first SALE

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More than 30 ways to making your first SALE

I found this amazing in-depth article on Shopify and wanted to share it with you.

50 ways to making your first sale, I have taken out the ones that are not relevant to us and listed the rest below. 

Please refer to the link if you would like to see the full article, they also have links to extra help. Click here

I suggest that you study them all and research the ideas that you like.

make-a-living-from-selling-your-crafts-570x380.jpg


 

SOCIAL MEDIA

  • 1. Make Friends on Facebook: Do some research and learn how to get started with Facebook marketing - everything from crafting strategic status updates to create a Facebook page for your store.

  • 2.Facebook add’s are effective but you don't have to pay for them at the beginning, there are ways to do this for free. Join Facebook Groups and look on business pages to make friends.

  • 3. Network on LinkedIn: Find out how to strategically connect with people, complete your profile, think about what to post and how to leverage LinkedIn groups. It’ very important to look professional on LinkedIn!

  • 3. Get Busy on Youtube: Discover how to sell with video, what video software to use, what kind of video content to produce. Having a YouTube channel can be one of the strongest marketing and sales tools you’ll ever own.

  • 4. Spark Conversations on Twitter

  • 5. Inspire with Pinterest: Pinterest can be a huge driver of traffic.

  • 6. Work It on Instagram: Instagram is quickly becoming one of the best platforms for online store owners to build an audience with. The quality of the pictures are really important if you want to attract followers!

  • 7. Tap Into Tumblr: Tumbler is a good platform for blogging.

  • 8. You have to remember what platform is good for! For example Instagram is more about pictures whereas Twitter is more about opinions… You have to select the best social media platform for your business.
     

SEARCH ENGINE MARKETING

  • 9. Get On Google Places: Google Places is Google’s answer to the good old yellow pages, and yes even if you haven't made a dime, you're going to want to be found on Google Places.

  • 10. Get Search Engine Optimized (SEO): Search engine optimization (SEO) is often considered by some as the holy grail of Internet marketing.

  • 11. Learn from Web Analytics: Analytics (for short) will show you what your customers are doing on your site, on which web pages they leave your site, and in some cases how long they have been a customer. 
     

PR

  • 12. Get Product Reviews: This is the online guerrilla marketing method of PR. There is a unique benefit of getting product reviews from other websites that help increase brand credibility.

  • 13. Write a Press Release: Learn how to be newsworthy and craft a press release that rises above the noise. 

  • 14. Pull a PR Stunt: PR stunts are the ancient version of the viral video. They are loads of fun and help bring tons of attention to your brand if executed well.

  • 15. Sell a Unique and Newsworthy Product: Standing out from the crowd is one of the best ways to move merchandise. Especially if you’re in a crowded space where your competitors sell similar, if not the exact same products.
     

CONTENT MARKETING

  • 16. Create a Video: A video is an amazing tool to attract people. On the video you have to surprise, to be positive and to be interesting!

  • 17. Start Your Own Blog: Starting a successful blog can be the easiest and cheapest way to attract thousands of new customers. All it comes down to is how well you can create valuable content for your readers.

  • 18. Write a Controversial Blog Post: Creating controversy is one way to get your brand to race out in front of the masses and gather some serious consumer attention. But it has to be done carefully and artfully. 

  • 19. Build Your Email List: There's no question how important email marketing is when it comes to adding to your bottom line.
     

PAID ADS

  • 20. Pay for Google Adwords: No other advertising network will give you faster sales results than Adwords.

  • 21. Buy Banner Ads: Banner ads can work magic when it comes to selling products online, but like every form of marketing, they have to be done right.

  • 22. Promote Your Tweets on Twitter: Learn how to leverage Twitter's advertising platform to get your content in front of more people and increase your engagement on Twitter. 
     

TAKE IT OFFLINE

  • 23. Sell Wholesale to Other Retailers: You are allowing other businesses to take part in the marketing of your products. They will talk about your products to their customers and hopefully spread the word about it through their own internet marketing activities.

  • 24. Take Your Business On the Road: A fun and productive way to see the rest of your country while looking to make that first sale.
    I did this when I first started, I traveled to lots of county towns in England and visited the best boutiques. I was quite successful, lots of shops bought and rebought products.

  • 25. Get a sales rep: Sometimes getting that first sale is a quick endeavor but sustainable growth in sales quickly makes you realize how tough it can be to be a one-person sales team, especially if your product requires a little more convincing than traditional consumer goods.
     

TRADITIONAL ADVERTISING

  • 26. Get Going with Tradeshows: Trade shows can have a profound impact on your business, especially if you’re the manufacturer or source of your own products.

  • 27. Distribute Flyers: Even with the popularity of internet marketing, flyers and direct mail are still effective ways to make sales.
     

EVERYTHING ELSE

  • 28. Tell Family and Friends: Your network of friends and family will most likely be your easiest first sales. You may not want to sell to them, but this is a powerful way to kickstart word of mouth for your business. Ask your friends to like and follow you on social media!

  • 29. Participate on Forums: Participating in online forums can be an amazing way to get your business in front of the right audience.

  • 30. Demonstrate Trust and Security: A major hurdle all small online retail businesses have to face when they are just starting out is getting consumers to trust doing business with them. You need to make sure that your website appears trustworthy.

31. Delegate and Get Things Done: When you're first starting out, it feels like the entire world is on your shoulders. Decide which tasks to do yourself and which ones you should be delegating in order to run your business efficiently and maximize sales. 

I hope you found this useful!

 

If you would like more help, please join our Inspiring Creative Women Facebook group for weekly videos, advice and help from our amazing members, we look forward to getting to know you.

Inspiring Creative Women Facebook Group

Please leave a comments below and we will get back to you as soon as I can.

Have a lovely week.

Katherine x

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19 Tips for marketing your new creative business

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19 Tips for marketing your new creative business

 

19 Tips for marketing your new creative business!

So it's time to start thinking about marketing and what you can do to build up your website traffic!

I have been researching a few ways to do this and listed them below, enjoy!

1) PR

Produce your own press release and send that out to magazines and bloggers, make sure it is relevant to them.

Take a look at a blog post I wrote on 7 ways to generate publicity.

thttp://www.inspiringcreativewomen.com/blog/2017/4/11/how-to-generate-publicity-tips-tricks

2) Website

Make sure that your website is hosted in a good place that will fit your needs, Shopify and Squarespace provide great templates to launch a successful online store. Shopify has loads of plugins to help with analytics and SEO. 

Squarespace has some lovely templates to choose from, both of my websites are on square space, its’ easy to use and effective.

3) Seo,

It can be difficult to rank high if you are new but keep at it, do a lot of research on SEO and make sure you use your tag words and optimise your site really well.

4) Google Adwords

Although they can be expensive people find them very effective.

Check what keywords are relevant to your brand and products and set up a monthly budget to bid on both short and long tail keywords. Make use of the guidance that Google reps will give you on these keywords during your account setup.

5) Re-marketing

Are those little ads that follow you around the web? Have you ever looked at a bag and then realised it’s following you everywhere? Have you ever decided to purchase those boots because you can’t seem to forget about them? That is the brilliance of re-marketing.

6) Create a blog and post high-quality content regularly.

One of the great ways to market your business online is by building a blog where you can post and share high-quality content that adds a high amount of value on a regular basis. This won't pay off overnight but works if you can stick with it. Consistency is key.

This helps to drive traffic via Google and helps to give you authority.

7) Connect with others in LinkedIn groups.

Connect with people in groups, don’t be spammy, post and chat with new contacts.

8) Instagram influencers.

With today’s social media we can reach thousands of people from all over the world, a few years ago this would not have been possible so take advantage of it.

You need power users and influencers to help spread your messages. This isn’t always free but it will give you instant access to a wide audience.

If you have 500 followers try approaching someone with a few thousand, if you have 2000 try contacting someone with 5000 instead of someone with 34’000, it may be cheaper or free if you can build a relationship.

9) Market your content on Medium and Quora.

This is new to me but sounded very interesting so please have a look at these.

Apparently, If you have a fairly new domain -- less than 2 years old with little authority built up -- you should work on marketing your content on sites like Medium and Quora.

How does it work? Write one high-quality piece of content on your website. Ensure that whatever you're talking about helps people in some way, shape or form.

Once you've done that, write another article on a site like Medium or Quora, also making sure that it's keyword-centric, insightful, unique and adds a lot of value. Create one link from that article using a primary or relevant keyword back to the main article on your site or blog. This is called content marketing, and it's the most powerful method for gaining traction on Google's SERPs, while also reaching large existing audiences through these authority sites as well.  Thank you, Google.

10) Implement the 80-20 rule to identify and market to high-value clients.

Identify which clients that are generating the most income for your business, you can then create more sales by sending them additional offers and discounts for other services and products.

11) Create You Tube videos

It would be great to create some useful videos that teach people things, for example, if you are creative you could teach people about your craft, you never know you might be the next You Tube sensation!

Be sure to drop a link inside the description back to relevant content on your site.

12) Email

Make sure you have a pop-up on your website asking your website visitors to register and join your mailing list in exchange for a one-time free gift or discount, it’s a great way to start building your email list.

I know a designer who makes most of her money via newsletters to clients, they are very stylised and get to the point. She often puts on a sale and offers this to special people on her list.

She also interviews successful women who have worn her garments, nice touch.

13) Work with popular bloggers

Reaching out to popular bloggers in your line of work, this is an effective way to market your business online, especially if you have something of value to add to one of their posts.

If you are a good writer offer your services as a guest blogger.

14) Regularly contribute on forums.

Join in on conversations and add value before you try to drop a link.

Add value. Chat with others. Make suggestions. Answer questions.

15) Build consumers on platforms like Yelp and Trust Pilot.

Encourage your clients to leave good reviews, this is a great way to build customer trust.

16) Giveaway with a partner

Find something that you can give away and partner with another company, group or professional in your field. You should be able to gain new clients this way so choose someone who may have the same clientele as yourself.

17) Give a talk at a professional conference or on a webinar.

I have given a lot of talks in the past to corporate companies and members clubs, it’s a good way to get known in your area.

18) Use Facebook ads and strategically-targeted landing pages.

Facebook ads are not free, you can use interests, geographic location, marital status, age and many others to help find your customers.

It’s a good idea to send them to an opt in page after they click on your ad instead of your website and have an offer on the page.

19) Offer a free product or service to customers.

You could offer a free 15-minute teaching course or skype conversation, they can ask questions and you can help by answering and giving tips...

Make sure you get the customer's contact details so you can get in touch with them later. You can then offer them a back end product that they need to pay for.

People are more likely to buy after they have had something for free.

Things take time, be authentic, take care of your customers, in the end, you will be extremely successful, I can feel it! X x x

Image thanks to Boss Lady

Image thanks to Boss Lady

Get creative Lady!

Kind regards

Katherine x

Thank you to Boss Lady, Google images and Calvin Klein for images.

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