3 TIPS FOR WORKING WITH INFLUENCERS
Today I wanted to talk to you about working with Influencers, have you ever wondering what they are or how to work with them?
If so you are in the right place.
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3 TIPS FOR WORKING WITH INFLUENCERS
Today I wanted to talk to you about working with Influencers, have you ever wondering what they are or how to work with them?
If so you are in the right place.
Coping with a slow starting business can be quite stressful, but here are 5 simple ways to help you deal with what can be a daunting task!
Why you NEED to take risks in your company to succeed:
Nobody’s business flourished from sitting at home doing nothing. Successful businesses are born from hard work, determination, and a whole lot of gambling. By gambling, I don’t mean actual gambling, but starting your own business takes confidence and the ability to risk your livelihood on yourself and your ability to create. Taking a risk is pivotal for imminent success, especially if you are an at-home worker. Here are some reasons why you need to take a risk on yourself and your business.
Hi, If you have just come across this blog post let me introduce myself! My Name is Katherine Elizabeth and I am an award-winning entrepreneur, business owner, millinery & events designer.
A year ago I set up the Inspiring Creative women community so that I could help women with their own creative businesses and I would love to help you.
WOMAN OF THE MONTH!
This week I am starting a new project, I want to SHOWCASE an Inspiring creative woman of the month from our amazing Facebook group. Why? because you are ALL so amazingly talented and this needs to be recognised. It will give you a chance to talk about your business, it will also help everyone understand how a real business works. If you would like to have your business showcased on our blog and Social media please let me know in the comments below! OR JOIN OUR INSPIRING CREATIVE WOMEN FACEBOOK PAGE and message me.
This week our inspiring woman of the month is:
Designer Melanie Falvey
Melanie Falvey is a jeweler and interior lifestyle designer she creates beautiful surroundings all around the world. She believes in the power of beauty as a means to achieving a healthier and happier home and workspace. She approaches every project from a holistic point of view, taking into account not only the aesthetics but also the emotional aspects of a space and its inhabitants.
Her signature style could be described as relaxed luxury, the marriage of high-quality natural materials with a stylish comfort.
WHAT MOTIVATED & INSPIRED YOU TO START YOUR BUSINESS?
Well I was designing weddings and interiors (I still do) and I used to make jewellery to relax and de stress in between projects. And then one day, I thought, hey, why don´t I do this properly? Set up a business and start selling my designs?
That´s how it all started and it´s proven to be a great combination, I wouldn´t want to give up any of my creative businesses.
TELL US ABOUT YOUR BUSINESS
I am a jewellery designer and I also handcraft most of my designs. I believe jewellery has the power to connect us to past, present and future and I love how it is infused of life´s special moments.
In many happy moments in a person´s life, there is a piece of jewellery that will remind them of those feelings and emotions.
I just love how it is another vehicle to create and feel happiness.
My mission is to fill a person´s life with happy moments, whether it is through creating beautiful surroundings for them or a special piece of jewellery.
WOULD YOU DESCRIBE YOUR CAREER AS A PASSION?
Most of my memories even when I was really young involve making jewellery or decorating parties or rooms in the house, so I definitely know my career is my passion-how lucky is that!
What part of being a designer do you prefer? The Creative, Sales, social or marketing side?
I really enjoy designing, and to be honest, I would say Social media and marketing are really fun too once you know what you are doing! Tech was a bit of a challenge at first but now it´s (almost) a breeze!
WHAT IDEAS DID YOU USE TO GET YOUR BUSINESS UP AND RUNNING?
I just did it! I always take immediate action on my ideas, I cannot help doing so. I get so excited about them, I couldn´t imagine waiting for them to materialise…I need to get them started.
I obviously don´t put out every crazy idea I have…I sit on them or sleep on them, ha ha ha but if the excitement doesn'tfade, I take action!
WHAT HAS BEEN THE MOST EFFECTIVE WAY of building your tribe for YOUR BUSINESS AND GETTING NEW CUSTOMERS?
I would say social media and holding pop up events because , although differently, they allow you to make connections, get to know them and establish relationships.
Who do you follow?
I would say…everybody who has talent! I admire so many designers it would be hard to name just a few.
Obviously the master jewellers are a huge inspiration : Cartier, Bvlgari, Boucheron…but I love many contemporary jewellers too.
WHAT HAVE BEEN YOUR BIGGEST CHALLENGES SO FAR?
Probably sales are always tricky because you need to be your own judge and put your designs out there and you always feel a bit vulnerable. You do get more confident though as time goes by and when you see the response in the customers.
HOW DID YOU OVERCOME THESE CHALLENGES?
I still try to overcome them day by day. I think as creatives and business owners we are always learning, growing, trying new things. I would say not a single day goes by that I don´t learn something new about the business, the craft or even myself.
But I love that ever “keep learning” attitude, so it´s not a burden whatsoever.
WHAT DO YOU LOVE the best ABOUT RUNNING YOUR OWN BUSINESS?
I get to create what I envision, literally in many aspects. I create designs, I create my schedule, I create my lifestyle…it´s a whole lot of freedom (even though you need to be responsible about it, obviously).
WHAT ADVICE WOULD YOU GIVE TO OTHER creative ENTREPRENEURS?
Definitely get yourself some business education.
HOW DO YOU KEEP MOTIVATED when you are having a bad day?
Well, that´s exactly what I do in my other business, I create workspaces that maintain your motivation high and that enable you to perform at your best and highest potential. So, in my case, my workspace/studio is the perfect container for my creativity and productivity and I have triggers and resources in place to avoid bad days. I only have bad minutes, once I use my own tools, the day rolls again.
I believe having a supportive environment, especially for entrepreneurs is vital.
What are you main inspirations?
Almost everything I see is an inspiration.
But I would say my collections are inspired in archaeology, history,nature, celebrations, mood and empowerment.
What platforms do you use to sell you products on?
Right now I am re branding so I am setting up my own e-commerce. I was selling on other e-commerce platforms but I want to grow my BTC to be able to offer them a complete shopping experience. I feel that if I have control of the whole process, I can really cater for them.
Do you have any marketing tips to share with our members?
Create a solid brand and be cohesive. You can always switch things up later on or do a complete re brand but while you are at each stage, make sure it is solid and consistent.
Beautiful earrings by Melanie
Thank you To Melanie for giving us all this great advice, please visit Melanie's website to view her wonderful designs at melaniefalvey.com
I hope you find this useful if you would like to be featured next time please let us know in the comments below and if you haven't already joined our Facebook community please (click here), the group full of inspiring creative women.
Don't let fear take over, learn how to control it so that you can be the success that you want to be!
So it's time to start thinking about marketing and what you can do to build up your website traffic!
I have been researching a few ways to do this and listed them below, enjoy!
Produce your own press release and send that out to magazines and bloggers, make sure it is relevant to them.
Take a look at a blog post I wrote on 7 ways to generate publicity.
Make sure that your website is hosted in a good place that will fit your needs, Shopify and Squarespace provide great templates to launch a successful online store. Shopify has loads of plugins to help with analytics and SEO.
Squarespace has some lovely templates to choose from, both of my websites are on square space, its’ easy to use and effective.
It can be difficult to rank high if you are new but keep at it, do a lot of research on SEO and make sure you use your tag words and optimise your site really well.
Although they can be expensive people find them very effective.
Check what keywords are relevant to your brand and products and set up a monthly budget to bid on both short and long tail keywords. Make use of the guidance that Google reps will give you on these keywords during your account setup.
Are those little ads that follow you around the web? Have you ever looked at a bag and then realised it’s following you everywhere? Have you ever decided to purchase those boots because you can’t seem to forget about them? That is the brilliance of re-marketing.
One of the great ways to market your business online is by building a blog where you can post and share high-quality content that adds a high amount of value on a regular basis. This won't pay off overnight but works if you can stick with it. Consistency is key.
This helps to drive traffic via Google and helps to give you authority.
Connect with people in groups, don’t be spammy, post and chat with new contacts.
With today’s social media we can reach thousands of people from all over the world, a few years ago this would not have been possible so take advantage of it.
You need power users and influencers to help spread your messages. This isn’t always free but it will give you instant access to a wide audience.
If you have 500 followers try approaching someone with a few thousand, if you have 2000 try contacting someone with 5000 instead of someone with 34’000, it may be cheaper or free if you can build a relationship.
This is new to me but sounded very interesting so please have a look at these.
Apparently, If you have a fairly new domain -- less than 2 years old with little authority built up -- you should work on marketing your content on sites like Medium and Quora.
How does it work? Write one high-quality piece of content on your website. Ensure that whatever you're talking about helps people in some way, shape or form.
Once you've done that, write another article on a site like Medium or Quora, also making sure that it's keyword-centric, insightful, unique and adds a lot of value. Create one link from that article using a primary or relevant keyword back to the main article on your site or blog. This is called content marketing, and it's the most powerful method for gaining traction on Google's SERPs, while also reaching large existing audiences through these authority sites as well. Thank you, Google.
Identify which clients that are generating the most income for your business, you can then create more sales by sending them additional offers and discounts for other services and products.
It would be great to create some useful videos that teach people things, for example, if you are creative you could teach people about your craft, you never know you might be the next You Tube sensation!
Be sure to drop a link inside the description back to relevant content on your site.
Make sure you have a pop-up on your website asking your website visitors to register and join your mailing list in exchange for a one-time free gift or discount, it’s a great way to start building your email list.
I know a designer who makes most of her money via newsletters to clients, they are very stylised and get to the point. She often puts on a sale and offers this to special people on her list.
She also interviews successful women who have worn her garments, nice touch.
Reaching out to popular bloggers in your line of work, this is an effective way to market your business online, especially if you have something of value to add to one of their posts.
If you are a good writer offer your services as a guest blogger.
Join in on conversations and add value before you try to drop a link.
Add value. Chat with others. Make suggestions. Answer questions.
Encourage your clients to leave good reviews, this is a great way to build customer trust.
Find something that you can give away and partner with another company, group or professional in your field. You should be able to gain new clients this way so choose someone who may have the same clientele as yourself.
I have given a lot of talks in the past to corporate companies and members clubs, it’s a good way to get known in your area.
Facebook ads are not free, you can use interests, geographic location, marital status, age and many others to help find your customers.
It’s a good idea to send them to an opt in page after they click on your ad instead of your website and have an offer on the page.
You could offer a free 15-minute teaching course or skype conversation, they can ask questions and you can help by answering and giving tips...
Make sure you get the customer's contact details so you can get in touch with them later. You can then offer them a back end product that they need to pay for.
People are more likely to buy after they have had something for free.
Things take time, be authentic, take care of your customers, in the end, you will be extremely successful, I can feel it! X x x
Get creative Lady!
Thank you to Boss Lady, Google images and Calvin Klein for images.
The recent change of seasons has ignited a need for enlightenment and inspiration. After a long holiday weekend filled with adventure, I find myself back to a normal routine still longing to be entertained and motivated. With the sun consistently on the horizon setting the optimal mood to visit my favorite little pond in London, cracking open one of the best-sellers has offered me all of the inspiration and magic I was hoping for.
The sincere ode to femininity and self-discovery, Eat, Pray, Love, is a personal-memoir written by the enlightened Elizabeth Gilbert. Driven by a distressing unhappiness, Gilbert searches for serenity and decadence through the exploration of Italy, India, and Indonesia. The three I’s reveal a captivating spirit that was kept dormant by pressure and discontent. The tales of eating in Italy, connecting to religion in India, and discovering love in Indonesia offers an emotional roller-coaster filled with laughter and tears. Eat, Pray, Love sparkles with an array of pure happiness. Courageous, sidesplitting and moving; getting to know Gilbert through her travels is overwhelmingly inspirational.
If you, like me, are an enthused entrepreneur searching for a new perspective on life Eat, Pray, Love is the perfect odyssey to dive into. After a productive day of work or during some free time, treat yourself to a gelato and park yourself in the sun with this memoir at your fingertips. I assure you will not be disappointed.
Here are some of our favorite quotes and what they mean to us!
“Then I looked around this place, at the chaos it has endured – the way it has been adapted, burned, pillaged and found a way back to build itself up again. And I was reassured, maybe my life hasn’t been so chaotic, it’s just the world that is, and the real trap is getting attached to any of it.”
“People universally tend to think that happiness is a stroke of luck or something that will descend on you like fine weather. That is not how happiness happens. Happiness is the consequence of personal effort. You fight for it; strive for it; insist upon it.”
“You need to learn how to select your thoughts just the same way you select your clothes every day. This is a power you can cultivate, if you want to control things in your life so bad, work on the mind. That’s the only thing you should be trying to control.”
Publicity is a blessing to any business regardless of the platform. Efficient, cost effective and great longevity are only some of the benefits of publicity. Also, as public standing rises and more people become aware of the services a business can offer, sales will naturally increase. Consumers response to genuine coverage of a business is more positive than that of advertisements. Rather than feeling overwhelmed and unsure with the quality of service, (good) publicity ensures that consumers feel as though they can depend on said business; an article or media coverage holds a stronger and more respected presence amongst users. However, generating publicity for your business can be extremely difficult. In a world of highly completive industries, obtaining strong publicity and a resilient public standing involves effort and determination.
So… here are 7 ways to generate publicity for your business!
1. Develop A Contact List
Creating a list of editors, newspapers, magazines and bloggers who you find align with your businesses image is key. Their information is easy to find and building a relationship with said connections can come in handy when you are looking to broaden your public reach. Don’t be shy to reach out to these people (they are looking to network too)!
2. Write and Send Press Releases
Press releases are imperative when it comes to generating publicity. They can be used on your company’s website and social media sites while also being used as an informative tool for contacts.
There are many business’ looking for publicity who use this strategy; MAKE SURE YOU STAND OUT! Develop a clear and strong headline to draw the reader into your information. Place all the necessary points in the beginning of your press release so that editors do not have to search for information. At the bottom of your release include a description and general details about your company in order to provide a fully developed image for the reader to consider. Sending out these press releases once a month to your contact list will ensure that your information is being seen by the right people!
3. Invite Press
Every business hosts an event at some point, why not invite the press? Inviting the media to have an up-close and personal experience with your business and what it has to offer can result in possible coverage at said medias platform. Even if the press figures you invite do not attend your event, at least they will have you in their system. Send a press release to the media you are inviting so that they are completely aware of the event and how their role can benefit both companies.
4. Use Social Media
In this age of technology, maintaining platforms on social media is imperative. Take advantage of this free publicity opportunity by creating a page on the platforms you feel your business is best geared towards. However, be conscious of what you are putting out onto the web and how it will relate to your target customer. Focusing your coverage is an easy way to ensure a substantial and appropriate social media presence that can appeal to your consumers without overwhelming them.
5. REACH OUT
Your business will not reach a decent public standing without work right? So, reach out! Reach out to contacts, bloggers, editors, old friends, anyone and everyone who might be interested in what your company has to offer. Put yourself on their radar and demonstrate a proper initiative; it will show your contact that you are interested in their platform and are serious about your work. Remember, the worst thing they can do is say no!
6. Get Involved
Increasing your presence in the community is a great way to put your companies name out there while building a positive reputation! Whether it’s working with a local charity or participating in a volunteer event, philanthropy is always beneficial! Also, mention to the charity you are working with that you would love to work with them in the future and would be interested in writing for them or appearing at a next event as a guest. Broadening your network and contact list is never a bad thing.
7. Maintain a Proper Image
There is such thing as bad press! Publicity will do no good (in fact, it will do the opposite) if your image and reputation is not respectable. Consumers want nothing to do with companies that are not appreciated in the public eye. Maintaining a proper image is key to ensuring that your business benefits from the publicity you have worked so hard to generate!
If you read our blog, then you already are an inspiring creative women interested in business and entrepreneurial activities and have heard our frequent suggestion to set goals. Goal setting isn’t always the easiest thing and I understand that it often times can be increasingly overwhelming. Having a concrete plan and list can prove to be a key tool to guide you to a dream career.
Reaching your end goal does not happen over time; it can be a long and at times frustrating process. In order to remain on track with a positive outlook, setting smaller goals will provide hope and a sure pathway to success.
We know that goal setting is hard… here are some tips & tricks to help!
Specific, Measurable, Attainable, Relevant, and Time-bound. This acronym is a perfect guide for goal setting! Make sure that every goal you set meets these criteria in order for it to be the most beneficial. Each goal should be specific in what it is designed to accomplish while also maintain a format of measurement to note when it has been accomplished. Make your goal attainable – setting unrealistic goals only sets yourself up to be thrown off track with disappointment. Also, ensuring that your smaller milestone goals are relevant to and will benefit your end goal is imperative to goal setting. All of these goals must also be set to a specific time limit in order to ensure a set track of attainability for your end goal.
Write It Out
Writing and developing a concrete plan is a key way to maintain FOCUS. It is the perfect visual to see which goals you have ahead of you and how close you are on your journey to obtaining your ultimate goal. This plan is your personal guide to reaching your goals and obtaining your reams – MAKE IT PRETTY. Decorate your plan to your personality so that instead of viewing your goals as a chore, you see them as an exciting journey that will lead you to excellence.
Having a full and developed understanding as to what it will take to achieve your ultimate goal is essential. This may require a bit of research and a determination to learn everything you possibly can about what your end-goal entails and what it takes to get you there.
Have A Support System
Having a set support system can be your secret motivation weapon! Tell a mentor or group of people you trust what you are setting out to do. These people can be extremely helpful with providing advice and aiding with networking. Also, an outside parties honest feedback can be extremely helpful in ensuring that you are on track to meet your goals!
Obtaining goals and staying on track with your plan is a difficult task! Falling down is part of the journey, keep your head up and remain positive. Staying committed and true to yourself can be difficult through challenging tasks but once you achieve your goals it will feel INCREDIBLE! Stick to it and stay committed – you will surprise yourself with what you can do.
Motivation & How we can get more of it.
Do you feel that you are the only person lacking in this? everyone on Facebook seems to have it all together but you don't?
Well you are wrong, everyone always puts the perfect representation of themselves on social media but it doesn't mean that they have it together, we all lack motivation on occasions and we all have to push through it.
Life does tend to get in the way sometimes and we lose motivation, this has certainly happened to me recently, and I am sure it's happened to you.
When you get busy and life seems out of your control it can be hard to pick yourself up and carry on.
I have certainly been guilty of this recently and I must apologies for it, I started the ICW with a load of excitement and then burnt myself out. My millinery business went into overdrive during the summer months, we moved house, I went through IVF and a very important family member suddenly passed away. This all happened over two months so I know how things can suddenly creep up on you, even if you think you have everything covered.
If you ever feel burnt out or overworked, please take some time out.
"Time out you say! How can I take any time out, I have so much to do" Well we always have something to do but if you don't look after yourself you will find it hard to get your motivation back.
A couple of tips that might help you in case this happens again are to-
· Batch your work ahead of time, have things in the wings so you can take a holiday and still have blog posts saved for publication.
· Another tip would be to make time in your calendar every season to take a short break, even if you don't think you need it you will be grateful for it later.
MOTIVATION that's what you need and I have 9 amazing tips to help with this.
I know that you love what you do, and I know that you want to be a big success, the only way to achieve that is to keep going, especially when you feel like giving up.
1. Do something every day that scares you
For instance, if you are scared to phone clients, buyers or prospects, make sure you pick up that phone and call 5 in a day. At least one, if not all will give you some positive feedback and you might even get some work from it, wouldn'tthat be a boost!!
It has always worked for me so I don't know why I used to get myself into such a state about doing it, you always feel better in the end.
You can do it, Woo Woo................................ Sorry, I got carried away :-)
2. Write out your goals, and visualise them down to the smallest detail.
Try to imagine what life would be like when you have accomplished them, imagine where you will be, what you will be wearing, how you will feel, the wind in your hair.
I sometimes imagine what it would be like to finally buy my dream home and what my life would be like, I imagine each room and what they would look like. I also dream about meeting clients in this house and holding fashion shows in the gallery, (this house is huge by the way).
Anyway, that's me, what would be your dream?
3. Ask yourself why you want to achieve these goals.
What will you get out of them once you succeed?
Write this out with a pen, studies have shown that this actually helps your brain to remember and focus on the goals. In our busy lives, we can easily forget why we are doing something and loose track.
I would suggest writing some goals out neatly, each one in a different colour and number them, pin these to a board above your computer or desk.
4. Set smaller rewards for yourself.
Break your larger goals into small actionable steps and give yourself a small reward when you hit these goals.
5. You cannot do this alone.
I would not expect you to do all this by yourself, no one can, I have certainly had help in the past and I love to help others, I couldn't have done it without them.
Think about who could help you with different tasks, who do you know among your family or friends who could help with little jobs?
Do you have any business acquaintances that could help or do you have an idea of anyone you could contact?
If you do then contact them but do not ask for help straight away, offer your own services first, maybe you could collaborate, or they might know someone who could help if they can't.
6. At some point, you might flag.
If you feel like you are running out of energy, give yourself a small break and do something that you enjoy to reward yourself but don't take too much time out unless it's a scheduled holiday.
Write down all the things you are grateful for in your life
All the great things that have happened in the past few week, it doesn't matter how small they might be. Be thankful and grateful for what you have, there is always someone in more need than you.
Strive to achieve and make things better for yourself, in a few months you can look back and see even more success.
Surround yourself with positive people.
Talk to others who understand what it is that you are trying to do.
Get motivated and find inspiration by following some enthusiastic mentors online, mine are Amy Porterfield, and Carrie Green as they are always so energetic.
Never Give UP!!!
7. Push yourself
Don't always do work that you are comfortable with, because eventually, you will start to lose your motivation. Actually pushing yourself outside of your comfort zone can be inspiring. So push yourself and step into that new challenge.
8. When beginning a creative task
Give yourself an activity that is suited to your current skills, don't make it too easy or too hard.
You must be in a positive mood and if not try to make yourself into one before you start. Positive attitude, positive thinking!
If you are feeling stressed I would suggest going for a walk to clear your head or concentrate on some drawing to distract and calm the mind. If you cannot draw then try using a colouring book as this is a meditation for the mind.
Avoid waiting until you're in a hurry to start a project because you won't have enough time to finish it. I often do this to myself, I think I have enough time then other things get in the way, the client is on her way and the hat is not finished yet and this creates stress. In fact, I think I probably do this to myself sometimes to make it more exciting. A bad habit!
9. Procrastination, Say NO to it!
I think this is easier said than done, Psychologists believe we delay starting a task to avoid the feeling of anxiety or worry associated with the challenge. The solution is to work out why you are feeling negative and how great you will feel once the project is completed.
Take it step by step, you don't have to complete the project all in one go, just start and this will give you motivation. Nothing has to be perfect but if you don't start how are you ever going to make it better?
Don't be so hard on yourself.
Ok that's a few points to be going on with, you dont have to take everything on board just pick a few and try to stay calm and stress free, enjoy your work and look forward to your new goals.
PS please ask any questions or leave a comment below, you can also join our Facebook group and download your free success pack.
I look forward to getting to know you.
PPS thank you to Google for the great quote as well as Lily Donoldson British Vogue
The Powers of Selling on Instagram