No matter how good the product or service being offered, the success of a business often comes down to its structure, cash flow, funds, staff and marketing. Here’s a checklist of things you need to do once you have decided to take the plunge to join Britain’s amazing ranks of entrepreneurs.
Viewing entries tagged
Why you NEED to take risks in your company to succeed:
Nobody’s business flourished from sitting at home doing nothing. Successful businesses are born from hard work, determination, and a whole lot of gambling. By gambling, I don’t mean actual gambling, but starting your own business takes confidence and the ability to risk your livelihood on yourself and your ability to create. Taking a risk is pivotal for imminent success, especially if you are an at-home worker. Here are some reasons why you need to take a risk on yourself and your business.
Hi, If you have just come across this blog post let me introduce myself! My Name is Katherine Elizabeth and I am an award-winning entrepreneur, business owner, millinery & events designer.
A year ago I set up the Inspiring Creative women community so that I could help women with their own creative businesses and I would love to help you.
1. Start with a mission statement- what do you want your blog to accomplish? Like most things in life, how much you get out of something, directly relates to how much you put into it. Decide how much time you are willing to put into your new blog and stick to it. Every blogger has his or her own method, whether it is a set schedule post or an “on-the-go” post. A rigid blogging schedule might help you to balance your work life and your personal life, whereas occasional inspired posts may result in your most creative work. With this being said, the hours you put into your work should be a labour of love, so don’t stretch yourself too thin. Keep in mind blogging should be a fun outlet, so don’t get too caught up in the amount of followers you have. Stay true to yourself and what you love, and the rest will follow.
2. Chose a name- picking a name for your website is a lot like shopping for a bag. Its best to chose something you love, because you will be spending a lot of time with it. Have a brainstorming session, bounce ideas off of those creative-minded people in your life, and do some research. Finding the perfect name for your blog sets your tone, and should encapsulate your personality. A simple blog name can be catchy and easy to remember, but don’t sell yourself short. Explore creative and unique blog names that set you apart, and draw your readers in.
3. Pick a platform- there are many on-line publishing tools you can create your blog on, so do some research and decide which platform you would like to use. Websites like Square Space and Word Press are great ways to create your own personal blog. With hundreds of online tutorials, both of these websites are very easy to navigate, and can help you create a beautifully organized blog. Another online platform that may be helpful is Tumblr. Tumblr is a great website to use when you are first starting out your blog, as it allows you to post photos, videos, and text, and can help you organize your blogs theme and aesthetic.
4. Work on your layout- Aesthetics of a website are extremely important, so take some time to work on the layout of your website. This can take either 5 minutes or 5 weeks, depending on how complex you make your design. Whether it’s creating your own DIY banner or hiring a web designer, your blog doesn’t have to be too fancy, just easy to navigate and eye catching! One of the benefits of a website like Square Space, is that it gives you the option to use a pre-made layout, which is an easy alternative for any not so creatively inclined women. It is also important to think about how you place your words. It is extremely beneficial to create a heading for each individual blog post, with a sub heading touching upon what the blog post will include. Using photos in between paragraphs is also a great way to break up your blog and keep it aesthetically pleasing to the reader.
5. Promote yourself and your brand- a successful blog is derived from love and passion, but it is quite hard to show people this passion if you are not promoting yourself! After you have created a few blog posts and feel confidant about your budding website, spread the word! Try to befriend other bloggers who interest you and explain why they inspire you. Ask them to have a look at your website and even give you some tips on how to better your site, what they like, and what they don’t. Connecting with fellow bloggers will put your blog on the map, so work on creating a twitter page or a Facebook page. These websites can attract viewers and start a conversation about your blog. Using hash tags is also a great way to get your blog known, allowing people to search for key words and phrases.
One of the most amazing aspects of creating your own blog is that is in fact, your own. Your blog should be your outlet for self-expression, a place to go where you can decompress and work on something you love. If you take the time to put these steps to use, your blog is sure to be a success.
If you would like more help, please join our Inspiring Creative Women Facebook group for weekly videos, advice and help from our amazing members, we look forward to getting to know you.
Please leave a comments below and I will get back to you as soon as I can.
Have a lovely week.
WOMAN OF THE MONTH!
This week I am starting a new project, I want to SHOWCASE an Inspiring creative woman of the month from our amazing Facebook group. Why? because you are ALL so amazingly talented and this needs to be recognised. It will give you a chance to talk about your business, it will also help everyone understand how a real business works. If you would like to have your business showcased on our blog and Social media please let me know in the comments below! OR JOIN OUR INSPIRING CREATIVE WOMEN FACEBOOK PAGE and message me.
This week our inspiring woman of the month is:
Designer Melanie Falvey
Melanie Falvey is a jeweler and interior lifestyle designer she creates beautiful surroundings all around the world. She believes in the power of beauty as a means to achieving a healthier and happier home and workspace. She approaches every project from a holistic point of view, taking into account not only the aesthetics but also the emotional aspects of a space and its inhabitants.
Her signature style could be described as relaxed luxury, the marriage of high-quality natural materials with a stylish comfort.
WHAT MOTIVATED & INSPIRED YOU TO START YOUR BUSINESS?
Well I was designing weddings and interiors (I still do) and I used to make jewellery to relax and de stress in between projects. And then one day, I thought, hey, why don´t I do this properly? Set up a business and start selling my designs?
That´s how it all started and it´s proven to be a great combination, I wouldn´t want to give up any of my creative businesses.
TELL US ABOUT YOUR BUSINESS
I am a jewellery designer and I also handcraft most of my designs. I believe jewellery has the power to connect us to past, present and future and I love how it is infused of life´s special moments.
In many happy moments in a person´s life, there is a piece of jewellery that will remind them of those feelings and emotions.
I just love how it is another vehicle to create and feel happiness.
My mission is to fill a person´s life with happy moments, whether it is through creating beautiful surroundings for them or a special piece of jewellery.
WOULD YOU DESCRIBE YOUR CAREER AS A PASSION?
Most of my memories even when I was really young involve making jewellery or decorating parties or rooms in the house, so I definitely know my career is my passion-how lucky is that!
What part of being a designer do you prefer? The Creative, Sales, social or marketing side?
I really enjoy designing, and to be honest, I would say Social media and marketing are really fun too once you know what you are doing! Tech was a bit of a challenge at first but now it´s (almost) a breeze!
WHAT IDEAS DID YOU USE TO GET YOUR BUSINESS UP AND RUNNING?
I just did it! I always take immediate action on my ideas, I cannot help doing so. I get so excited about them, I couldn´t imagine waiting for them to materialise…I need to get them started.
I obviously don´t put out every crazy idea I have…I sit on them or sleep on them, ha ha ha but if the excitement doesn'tfade, I take action!
WHAT HAS BEEN THE MOST EFFECTIVE WAY of building your tribe for YOUR BUSINESS AND GETTING NEW CUSTOMERS?
I would say social media and holding pop up events because , although differently, they allow you to make connections, get to know them and establish relationships.
Who do you follow?
I would say…everybody who has talent! I admire so many designers it would be hard to name just a few.
Obviously the master jewellers are a huge inspiration : Cartier, Bvlgari, Boucheron…but I love many contemporary jewellers too.
WHAT HAVE BEEN YOUR BIGGEST CHALLENGES SO FAR?
Probably sales are always tricky because you need to be your own judge and put your designs out there and you always feel a bit vulnerable. You do get more confident though as time goes by and when you see the response in the customers.
HOW DID YOU OVERCOME THESE CHALLENGES?
I still try to overcome them day by day. I think as creatives and business owners we are always learning, growing, trying new things. I would say not a single day goes by that I don´t learn something new about the business, the craft or even myself.
But I love that ever “keep learning” attitude, so it´s not a burden whatsoever.
WHAT DO YOU LOVE the best ABOUT RUNNING YOUR OWN BUSINESS?
I get to create what I envision, literally in many aspects. I create designs, I create my schedule, I create my lifestyle…it´s a whole lot of freedom (even though you need to be responsible about it, obviously).
WHAT ADVICE WOULD YOU GIVE TO OTHER creative ENTREPRENEURS?
Definitely get yourself some business education.
HOW DO YOU KEEP MOTIVATED when you are having a bad day?
Well, that´s exactly what I do in my other business, I create workspaces that maintain your motivation high and that enable you to perform at your best and highest potential. So, in my case, my workspace/studio is the perfect container for my creativity and productivity and I have triggers and resources in place to avoid bad days. I only have bad minutes, once I use my own tools, the day rolls again.
I believe having a supportive environment, especially for entrepreneurs is vital.
What are you main inspirations?
Almost everything I see is an inspiration.
But I would say my collections are inspired in archaeology, history,nature, celebrations, mood and empowerment.
What platforms do you use to sell you products on?
Right now I am re branding so I am setting up my own e-commerce. I was selling on other e-commerce platforms but I want to grow my BTC to be able to offer them a complete shopping experience. I feel that if I have control of the whole process, I can really cater for them.
Do you have any marketing tips to share with our members?
Create a solid brand and be cohesive. You can always switch things up later on or do a complete re brand but while you are at each stage, make sure it is solid and consistent.
Beautiful earrings by Melanie
Thank you To Melanie for giving us all this great advice, please visit Melanie's website to view her wonderful designs at melaniefalvey.com
I hope you find this useful if you would like to be featured next time please let us know in the comments below and if you haven't already joined our Facebook community please (click here), the group full of inspiring creative women.
I have been researching blogs for my millinery business and I wanted to share some of the best with you. I have included some recommended sites for learning, plus some fashion and lifestyle blogs to give you inspiration.
Lastly I added a link to a blog detailing trends for this year’s wedding season, you might not work in weddings but the trend boards in this blog are great for any designer.
Tuts+: Learn creative skills and shape your future. That’s the message from the people behind Tuts+, which has over five million users and shares lessons about code, illustration, photography, web design, and more.
Skillfeed: With over 67,000 video tutorials and more than 8,000 hours of learning, They even offer a free trial.
Udemy: A place to learn real world skills online.
Lynda.com: One of the best known online tutorial websites, Lynda.com covers a huge range of topics, including web, design, development, animation, video, audio, photography, business and even education.
Kinfolk: With jaw-dropping and mouth watering photography, Kinfolk is a popular choice for many creatives worldwide. Its website features content that’s available to subscribers.
Poppy Loves: A fresh and very appealing London lifestyle blog that covers the city’s events, cafes, restaurants, fashion, music, art and design.
Everyday Carry: Peek inside the pockets and lives of interesting creative people. Very simple idea but so fascinating.
The Selby: Take a peek at interesting creative people in their own studios, homes or workplaces. With funky little interviews and great photography, this is a must-read for creatives everywhere.
Dutch-born, NYC-dwelling, statement dress-wearing fashion blogger, Charlotte G.
Why: Charlotte mixes up her ultra-feminine style with classic staples, with a quirky twist.
Lithesome, Danish, street style regular Pernille Teisbaek
Born in Copenhagen, Pernille Teisbæk is the epitome of sleek, Scandi, style perfection.
History graduate Stella Kattermann
Kattermann is instantly recognisable for her bleached do and serious fringe. Her blog is suitably personal, hot in East London.
Gregory’s blog is all about feel-good fashion and interesting
Coco’s Tea Party is a lifestyle blog dedicated to providing attainable style inspiration for fashion-savvy young professionals.
Cohen’s dazzling street style snaps of stylish seniors is a treat. He grew up worshipping both his glam grannies and parlayed his respect for the older lady
Finally, I will leave you with a Summer wedding trends blog, to finish with a bit of inspiration
Have a Great week and see you next time x
Thank you to Google images for images
Publicity is a blessing to any business regardless of the platform. Efficient, cost effective and great longevity are only some of the benefits of publicity. Also, as public standing rises and more people become aware of the services a business can offer, sales will naturally increase. Consumers response to genuine coverage of a business is more positive than that of advertisements. Rather than feeling overwhelmed and unsure with the quality of service, (good) publicity ensures that consumers feel as though they can depend on said business; an article or media coverage holds a stronger and more respected presence amongst users. However, generating publicity for your business can be extremely difficult. In a world of highly completive industries, obtaining strong publicity and a resilient public standing involves effort and determination.
So… here are 7 ways to generate publicity for your business!
1. Develop A Contact List
Creating a list of editors, newspapers, magazines and bloggers who you find align with your businesses image is key. Their information is easy to find and building a relationship with said connections can come in handy when you are looking to broaden your public reach. Don’t be shy to reach out to these people (they are looking to network too)!
2. Write and Send Press Releases
Press releases are imperative when it comes to generating publicity. They can be used on your company’s website and social media sites while also being used as an informative tool for contacts.
There are many business’ looking for publicity who use this strategy; MAKE SURE YOU STAND OUT! Develop a clear and strong headline to draw the reader into your information. Place all the necessary points in the beginning of your press release so that editors do not have to search for information. At the bottom of your release include a description and general details about your company in order to provide a fully developed image for the reader to consider. Sending out these press releases once a month to your contact list will ensure that your information is being seen by the right people!
3. Invite Press
Every business hosts an event at some point, why not invite the press? Inviting the media to have an up-close and personal experience with your business and what it has to offer can result in possible coverage at said medias platform. Even if the press figures you invite do not attend your event, at least they will have you in their system. Send a press release to the media you are inviting so that they are completely aware of the event and how their role can benefit both companies.
4. Use Social Media
In this age of technology, maintaining platforms on social media is imperative. Take advantage of this free publicity opportunity by creating a page on the platforms you feel your business is best geared towards. However, be conscious of what you are putting out onto the web and how it will relate to your target customer. Focusing your coverage is an easy way to ensure a substantial and appropriate social media presence that can appeal to your consumers without overwhelming them.
5. REACH OUT
Your business will not reach a decent public standing without work right? So, reach out! Reach out to contacts, bloggers, editors, old friends, anyone and everyone who might be interested in what your company has to offer. Put yourself on their radar and demonstrate a proper initiative; it will show your contact that you are interested in their platform and are serious about your work. Remember, the worst thing they can do is say no!
6. Get Involved
Increasing your presence in the community is a great way to put your companies name out there while building a positive reputation! Whether it’s working with a local charity or participating in a volunteer event, philanthropy is always beneficial! Also, mention to the charity you are working with that you would love to work with them in the future and would be interested in writing for them or appearing at a next event as a guest. Broadening your network and contact list is never a bad thing.
7. Maintain a Proper Image
There is such thing as bad press! Publicity will do no good (in fact, it will do the opposite) if your image and reputation is not respectable. Consumers want nothing to do with companies that are not appreciated in the public eye. Maintaining a proper image is key to ensuring that your business benefits from the publicity you have worked so hard to generate!
If you read our blog, then you already are an inspiring creative women interested in business and entrepreneurial activities and have heard our frequent suggestion to set goals. Goal setting isn’t always the easiest thing and I understand that it often times can be increasingly overwhelming. Having a concrete plan and list can prove to be a key tool to guide you to a dream career.
Reaching your end goal does not happen over time; it can be a long and at times frustrating process. In order to remain on track with a positive outlook, setting smaller goals will provide hope and a sure pathway to success.
We know that goal setting is hard… here are some tips & tricks to help!
Specific, Measurable, Attainable, Relevant, and Time-bound. This acronym is a perfect guide for goal setting! Make sure that every goal you set meets these criteria in order for it to be the most beneficial. Each goal should be specific in what it is designed to accomplish while also maintain a format of measurement to note when it has been accomplished. Make your goal attainable – setting unrealistic goals only sets yourself up to be thrown off track with disappointment. Also, ensuring that your smaller milestone goals are relevant to and will benefit your end goal is imperative to goal setting. All of these goals must also be set to a specific time limit in order to ensure a set track of attainability for your end goal.
Write It Out
Writing and developing a concrete plan is a key way to maintain FOCUS. It is the perfect visual to see which goals you have ahead of you and how close you are on your journey to obtaining your ultimate goal. This plan is your personal guide to reaching your goals and obtaining your reams – MAKE IT PRETTY. Decorate your plan to your personality so that instead of viewing your goals as a chore, you see them as an exciting journey that will lead you to excellence.
Having a full and developed understanding as to what it will take to achieve your ultimate goal is essential. This may require a bit of research and a determination to learn everything you possibly can about what your end-goal entails and what it takes to get you there.
Have A Support System
Having a set support system can be your secret motivation weapon! Tell a mentor or group of people you trust what you are setting out to do. These people can be extremely helpful with providing advice and aiding with networking. Also, an outside parties honest feedback can be extremely helpful in ensuring that you are on track to meet your goals!
Obtaining goals and staying on track with your plan is a difficult task! Falling down is part of the journey, keep your head up and remain positive. Staying committed and true to yourself can be difficult through challenging tasks but once you achieve your goals it will feel INCREDIBLE! Stick to it and stay committed – you will surprise yourself with what you can do.
Motivation & How we can get more of it.
Do you feel that you are the only person lacking in this? everyone on Facebook seems to have it all together but you don't?
Well you are wrong, everyone always puts the perfect representation of themselves on social media but it doesn't mean that they have it together, we all lack motivation on occasions and we all have to push through it.
Life does tend to get in the way sometimes and we lose motivation, this has certainly happened to me recently, and I am sure it's happened to you.
When you get busy and life seems out of your control it can be hard to pick yourself up and carry on.
I have certainly been guilty of this recently and I must apologies for it, I started the ICW with a load of excitement and then burnt myself out. My millinery business went into overdrive during the summer months, we moved house, I went through IVF and a very important family member suddenly passed away. This all happened over two months so I know how things can suddenly creep up on you, even if you think you have everything covered.
If you ever feel burnt out or overworked, please take some time out.
"Time out you say! How can I take any time out, I have so much to do" Well we always have something to do but if you don't look after yourself you will find it hard to get your motivation back.
A couple of tips that might help you in case this happens again are to-
· Batch your work ahead of time, have things in the wings so you can take a holiday and still have blog posts saved for publication.
· Another tip would be to make time in your calendar every season to take a short break, even if you don't think you need it you will be grateful for it later.
MOTIVATION that's what you need and I have 9 amazing tips to help with this.
I know that you love what you do, and I know that you want to be a big success, the only way to achieve that is to keep going, especially when you feel like giving up.
1. Do something every day that scares you
For instance, if you are scared to phone clients, buyers or prospects, make sure you pick up that phone and call 5 in a day. At least one, if not all will give you some positive feedback and you might even get some work from it, wouldn'tthat be a boost!!
It has always worked for me so I don't know why I used to get myself into such a state about doing it, you always feel better in the end.
- Get your work out.
- Put some loud amazing music on!
- · Get to it!
- · Take those small steps to success!
You can do it, Woo Woo................................ Sorry, I got carried away :-)
2. Write out your goals, and visualise them down to the smallest detail.
Try to imagine what life would be like when you have accomplished them, imagine where you will be, what you will be wearing, how you will feel, the wind in your hair.
I sometimes imagine what it would be like to finally buy my dream home and what my life would be like, I imagine each room and what they would look like. I also dream about meeting clients in this house and holding fashion shows in the gallery, (this house is huge by the way).
Anyway, that's me, what would be your dream?
3. Ask yourself why you want to achieve these goals.
What will you get out of them once you succeed?
Write this out with a pen, studies have shown that this actually helps your brain to remember and focus on the goals. In our busy lives, we can easily forget why we are doing something and loose track.
I would suggest writing some goals out neatly, each one in a different colour and number them, pin these to a board above your computer or desk.
4. Set smaller rewards for yourself.
Break your larger goals into small actionable steps and give yourself a small reward when you hit these goals.
5. You cannot do this alone.
I would not expect you to do all this by yourself, no one can, I have certainly had help in the past and I love to help others, I couldn't have done it without them.
Think about who could help you with different tasks, who do you know among your family or friends who could help with little jobs?
Do you have any business acquaintances that could help or do you have an idea of anyone you could contact?
If you do then contact them but do not ask for help straight away, offer your own services first, maybe you could collaborate, or they might know someone who could help if they can't.
6. At some point, you might flag.
If you feel like you are running out of energy, give yourself a small break and do something that you enjoy to reward yourself but don't take too much time out unless it's a scheduled holiday.
Write down all the things you are grateful for in your life
All the great things that have happened in the past few week, it doesn't matter how small they might be. Be thankful and grateful for what you have, there is always someone in more need than you.
Strive to achieve and make things better for yourself, in a few months you can look back and see even more success.
Surround yourself with positive people.
Talk to others who understand what it is that you are trying to do.
Get motivated and find inspiration by following some enthusiastic mentors online, mine are Amy Porterfield, and Carrie Green as they are always so energetic.
Never Give UP!!!
7. Push yourself
Don't always do work that you are comfortable with, because eventually, you will start to lose your motivation. Actually pushing yourself outside of your comfort zone can be inspiring. So push yourself and step into that new challenge.
8. When beginning a creative task
Give yourself an activity that is suited to your current skills, don't make it too easy or too hard.
You must be in a positive mood and if not try to make yourself into one before you start. Positive attitude, positive thinking!
If you are feeling stressed I would suggest going for a walk to clear your head or concentrate on some drawing to distract and calm the mind. If you cannot draw then try using a colouring book as this is a meditation for the mind.
Avoid waiting until you're in a hurry to start a project because you won't have enough time to finish it. I often do this to myself, I think I have enough time then other things get in the way, the client is on her way and the hat is not finished yet and this creates stress. In fact, I think I probably do this to myself sometimes to make it more exciting. A bad habit!
9. Procrastination, Say NO to it!
I think this is easier said than done, Psychologists believe we delay starting a task to avoid the feeling of anxiety or worry associated with the challenge. The solution is to work out why you are feeling negative and how great you will feel once the project is completed.
Take it step by step, you don't have to complete the project all in one go, just start and this will give you motivation. Nothing has to be perfect but if you don't start how are you ever going to make it better?
Don't be so hard on yourself.
Ok that's a few points to be going on with, you dont have to take everything on board just pick a few and try to stay calm and stress free, enjoy your work and look forward to your new goals.
PS please ask any questions or leave a comment below, you can also join our Facebook group and download your free success pack.
I look forward to getting to know you.
PPS thank you to Google for the great quote as well as Lily Donoldson British Vogue
The Powers of Selling on Instagram