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creatives

Why you NEED to take risks in your company to succeed

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Why you NEED to take risks in your company to succeed

Why you NEED to take risks in your company to succeed:

Nobody’s business flourished from sitting at home doing nothing. Successful businesses are born from hard work, determination, and a whole lot of gambling. By gambling, I don’t mean actual gambling, but starting your own business takes confidence and the ability to risk your livelihood on yourself and your ability to create. Taking a risk is pivotal for imminent success, especially if you are an at-home worker. Here are some reasons why you need to take a risk on yourself and your business.

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7 Ways to Generate Publicity

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7 Ways to Generate Publicity

Publicity is a blessing to any business regardless of the platform. Efficient, cost effective and great longevity are only some of the benefits of publicity. Also, as public standing rises and more people become aware of the services a business can offer, sales will naturally increase. Consumers response to genuine coverage of a business is more positive than that of advertisements. Rather than feeling overwhelmed and unsure with the quality of service, (good) publicity ensures that consumers feel as though they can depend on said business; an article or media coverage holds a stronger and more respected presence amongst users. However, generating publicity for your business can be extremely difficult. In a world of highly completive industries, obtaining strong publicity and a resilient public standing involves effort and determination.

 

            So… here are 7 ways to generate publicity for your business!

 

1.    Develop A Contact List

 

Creating a list of editors, newspapers, magazines and bloggers who you find align with your businesses image is key. Their information is easy to find and building a relationship with said connections can come in handy when you are looking to broaden your public reach. Don’t be shy to reach out to these people (they are looking to network too)!

 

2.   Write and Send Press Releases

 

Press releases are imperative when it comes to generating publicity. They can be used on your company’s website and social media sites while also being used as an informative tool for contacts.

 

There are many business’ looking for publicity who use this strategy; MAKE SURE YOU STAND OUT! Develop a clear and strong headline to draw the reader into your information. Place all the necessary points in the beginning of your press release so that editors do not have to search for information. At the bottom of your release include a description and general details about your company in order to provide a fully developed image for the reader to consider. Sending out these press releases once a month to your contact list will ensure that your information is being seen by the right people!

 

3.   Invite Press

Every business hosts an event at some point, why not invite the press? Inviting the media to have an up-close and personal experience with your business and what it has to offer can result in possible coverage at said medias platform. Even if the press figures you invite do not attend your event, at least they will have you in their system. Send a press release to the media you are inviting so that they are completely aware of the event and how their role can benefit both companies.

 

4.   Use Social Media

 

In this age of technology, maintaining platforms on social media is imperative. Take advantage of this free publicity opportunity by creating a page on the platforms you feel your business is best geared towards. However, be conscious of what you are putting out onto the web and how it will relate to your target customer. Focusing your coverage is an easy way to ensure a substantial and appropriate social media presence that can appeal to your consumers without overwhelming them.

 

5.    REACH OUT

 

Your business will not reach a decent public standing without work right? So, reach out! Reach out to contacts, bloggers, editors, old friends, anyone and everyone who might be interested in what your company has to offer. Put yourself on their radar and demonstrate a proper initiative; it will show your contact that you are interested in their platform and are serious about your work. Remember, the worst thing they can do is say no!

 

6.   Get Involved

 

Increasing your presence in the community is a great way to put your companies name out there while building a positive reputation! Whether it’s working with a local charity or participating in a volunteer event, philanthropy is always beneficial! Also, mention to the charity you are working with that you would love to work with them in the future and would be interested in writing for them or appearing at a next event as a guest. Broadening your network and contact list is never a bad thing.

 

7.    Maintain a Proper Image

 

There is such thing as bad press! Publicity will do no good (in fact, it will do the opposite) if your image and reputation is not respectable. Consumers want nothing to do with companies that are not appreciated in the public eye. Maintaining a proper image is key to ensuring that your business benefits from the publicity you have worked so hard to generate!

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Motivation & How we can get MORE of it

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Motivation & How we can get MORE of it

Motivation & How we can get more of it.

Do you feel that you are the only person lacking in this? everyone on Facebook seems to have it all together but you don't?

Well you are wrong, everyone always puts the perfect representation of themselves on social media but it doesn't mean that they have it together, we all lack motivation on occasions and we all have to push through it.

Life does tend to get in the way sometimes and we lose motivation, this has certainly happened to me recently, and I am sure it's happened to you.

When you get busy and life seems out of your control it can be hard to pick yourself up and carry on.

I have certainly been guilty of this recently and I must apologies for it, I started the ICW with a load of excitement and then burnt myself out. My millinery business went into overdrive during the summer months, we  moved house, I went through IVF and a very important family member suddenly passed away. This all happened over two months so I know how things can suddenly creep up on you, even if you think you have everything covered.

If you ever feel burnt out or overworked, please take some time out.

"Time out you say! How can I take any time out, I have so much to do" Well we always have something to do but if you don't look after yourself you will find it hard to get your motivation back.

A couple of tips that might help you in case this happens again are to-

·         Batch your work ahead of time, have things in the wings so you can take a holiday and still have blog posts saved for publication.

·         Another tip would be to make time in your calendar every season to take a short break, even if you don't think you need it you will be grateful for it later.

                

MOTIVATION that's what you need and I have 9 amazing tips to help with this.

 

I know that you love what you do, and I know that you want to be a big success,  the only way to achieve that is to keep going, especially when you feel like giving up.

1. Do something every day that scares you

For instance, if you are scared to phone clients, buyers or prospects, make sure you pick up that phone and call 5 in a day. At least one, if not all will give you some positive feedback and you might even get some work from it, wouldn'tthat be a boost!!

It has always worked for me so I don't know why I used to get myself into such a state about doing it, you always feel better in the end.

  •          Get your work out.
  •          Put some loud amazing music on!
  • ·         Get to it!
  • ·         Take those small steps to success!

You can do it, Woo Woo................................ Sorry, I got carried away :-)

2. Write out your goals, and visualise them down to the smallest detail.

Try to imagine what life would be like when you have accomplished them, imagine where you will be, what you will be wearing, how you will feel, the wind in your hair.

I sometimes imagine what it would be like to finally buy my dream home and what my life would be like, I imagine each room and what they would look like. I also dream about meeting clients in this house and holding fashion shows in the gallery, (this house is huge by the way).

Anyway, that's me, what would be your dream?

 

3. Ask yourself why you want to achieve these goals.

What will you get out of them once you succeed?

Write this out with a pen, studies have shown that this actually helps your brain to remember and focus on the goals. In our busy lives, we can easily forget why we are doing something and loose track.

I would suggest writing some goals out neatly, each one in a different colour and number them, pin these to a board above your computer or desk.

 

4. Set smaller rewards for yourself.

Break your larger goals into small actionable steps and give yourself a small reward when you hit these goals.

 

5. You cannot do this alone.

 

I would not expect you to do all this by yourself, no one can, I have certainly had help in the past and I love to help others, I couldn't have done it without them.

Think about who could help you with different tasks, who do you know among your family or friends who could help with little jobs?

Do you have any business acquaintances that could help or do you have an idea of anyone you could contact?

If you do then contact them but do not ask for help straight away, offer your own services first, maybe you could collaborate, or they might know someone who could help if they can't.

 

6. At some point, you might flag.

If you feel like you are running out of energy, give  yourself a small break and do something that you enjoy to reward yourself but don't take too much time out unless it's a scheduled holiday.

Write down all the things you are grateful for in your life

All the great things that have happened in the past few week, it doesn't matter how small they might be. Be thankful and grateful for what you have, there is always someone in more need than you.

Strive to achieve and make things better for yourself, in a few months you can look back and see even more success.

Surround yourself with positive people.

Talk to others who understand what it is that you are trying to do.

Get motivated and find inspiration by following some enthusiastic mentors online, mine are Amy Porterfield, and Carrie Green as they are always so energetic.

Never Give UP!!!

7. Push yourself

 

Don't always do work that you are comfortable with, because eventually, you will start to lose your motivation.  Actually pushing yourself outside of your comfort zone can be inspiring. So push yourself and step into that new challenge.

8. When beginning a creative task

Give yourself an activity that is suited to your current skills, don't make it too easy or too hard.

You must be in a positive mood and if not try to make yourself into one before you start. Positive attitude, positive thinking! 

If you are feeling stressed I would suggest going for a walk to clear your head or concentrate on some drawing to distract and calm the mind. If you cannot draw then try using a colouring book as this is a meditation for the mind.

Avoid waiting until you're in a hurry to start a project because you won't have enough time to finish it. I often do this to myself, I think I have enough time then other things get in the way, the client is on her way and the hat is not finished yet and this creates stress. In fact, I think I probably do this to myself sometimes to make it more exciting. A bad habit!

9. Procrastination, Say NO to it!

I think this is easier said than done, Psychologists believe we delay starting a task to avoid the feeling of anxiety or worry associated with the challenge. The solution is to work out why you are feeling negative and how great you will feel once the project is completed.

Take it step by step, you don't have to complete the project all in one go, just start and this will give you motivation. Nothing has to be perfect but if you don't start how are you ever going to make it better?

Don't be so hard on yourself.

Ok that's a few points to be going on with, you dont have to take everything on board just pick a few and try to stay calm and stress free, enjoy your work and look forward to your new goals.

 

Good luck.

PS please ask any questions or leave a comment below, you can also join our Facebook group and download your free success pack.

 

I look forward to getting to know you.

Best wishes

Katherine x

 

PPS thank you to Google for the great quote as well as Lily Donoldson British Vogue

 

 

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