Viewing entries tagged
creative

More than 30 ways to making your first SALE

Comment

More than 30 ways to making your first SALE

I found this amazing in-depth article on Shopify and wanted to share it with you.

50 ways to making your first sale, I have taken out the ones that are not relevant to us and listed the rest below. 

Please refer to the link if you would like to see the full article, they also have links to extra help. Click here

I suggest that you study them all and research the ideas that you like.

make-a-living-from-selling-your-crafts-570x380.jpg


 

SOCIAL MEDIA

  • 1. Make Friends on Facebook: Do some research and learn how to get started with Facebook marketing - everything from crafting strategic status updates to create a Facebook page for your store.

  • 2.Facebook add’s are effective but you don't have to pay for them at the beginning, there are ways to do this for free. Join Facebook Groups and look on business pages to make friends.

  • 3. Network on LinkedIn: Find out how to strategically connect with people, complete your profile, think about what to post and how to leverage LinkedIn groups. It’ very important to look professional on LinkedIn!

  • 3. Get Busy on Youtube: Discover how to sell with video, what video software to use, what kind of video content to produce. Having a YouTube channel can be one of the strongest marketing and sales tools you’ll ever own.

  • 4. Spark Conversations on Twitter

  • 5. Inspire with Pinterest: Pinterest can be a huge driver of traffic.

  • 6. Work It on Instagram: Instagram is quickly becoming one of the best platforms for online store owners to build an audience with. The quality of the pictures are really important if you want to attract followers!

  • 7. Tap Into Tumblr: Tumbler is a good platform for blogging.

  • 8. You have to remember what platform is good for! For example Instagram is more about pictures whereas Twitter is more about opinions… You have to select the best social media platform for your business.
     

SEARCH ENGINE MARKETING

  • 9. Get On Google Places: Google Places is Google’s answer to the good old yellow pages, and yes even if you haven't made a dime, you're going to want to be found on Google Places.

  • 10. Get Search Engine Optimized (SEO): Search engine optimization (SEO) is often considered by some as the holy grail of Internet marketing.

  • 11. Learn from Web Analytics: Analytics (for short) will show you what your customers are doing on your site, on which web pages they leave your site, and in some cases how long they have been a customer. 
     

PR

  • 12. Get Product Reviews: This is the online guerrilla marketing method of PR. There is a unique benefit of getting product reviews from other websites that help increase brand credibility.

  • 13. Write a Press Release: Learn how to be newsworthy and craft a press release that rises above the noise. 

  • 14. Pull a PR Stunt: PR stunts are the ancient version of the viral video. They are loads of fun and help bring tons of attention to your brand if executed well.

  • 15. Sell a Unique and Newsworthy Product: Standing out from the crowd is one of the best ways to move merchandise. Especially if you’re in a crowded space where your competitors sell similar, if not the exact same products.
     

CONTENT MARKETING

  • 16. Create a Video: A video is an amazing tool to attract people. On the video you have to surprise, to be positive and to be interesting!

  • 17. Start Your Own Blog: Starting a successful blog can be the easiest and cheapest way to attract thousands of new customers. All it comes down to is how well you can create valuable content for your readers.

  • 18. Write a Controversial Blog Post: Creating controversy is one way to get your brand to race out in front of the masses and gather some serious consumer attention. But it has to be done carefully and artfully. 

  • 19. Build Your Email List: There's no question how important email marketing is when it comes to adding to your bottom line.
     

PAID ADS

  • 20. Pay for Google Adwords: No other advertising network will give you faster sales results than Adwords.

  • 21. Buy Banner Ads: Banner ads can work magic when it comes to selling products online, but like every form of marketing, they have to be done right.

  • 22. Promote Your Tweets on Twitter: Learn how to leverage Twitter's advertising platform to get your content in front of more people and increase your engagement on Twitter. 
     

TAKE IT OFFLINE

  • 23. Sell Wholesale to Other Retailers: You are allowing other businesses to take part in the marketing of your products. They will talk about your products to their customers and hopefully spread the word about it through their own internet marketing activities.

  • 24. Take Your Business On the Road: A fun and productive way to see the rest of your country while looking to make that first sale.
    I did this when I first started, I traveled to lots of county towns in England and visited the best boutiques. I was quite successful, lots of shops bought and rebought products.

  • 25. Get a sales rep: Sometimes getting that first sale is a quick endeavor but sustainable growth in sales quickly makes you realize how tough it can be to be a one-person sales team, especially if your product requires a little more convincing than traditional consumer goods.
     

TRADITIONAL ADVERTISING

  • 26. Get Going with Tradeshows: Trade shows can have a profound impact on your business, especially if you’re the manufacturer or source of your own products.

  • 27. Distribute Flyers: Even with the popularity of internet marketing, flyers and direct mail are still effective ways to make sales.
     

EVERYTHING ELSE

  • 28. Tell Family and Friends: Your network of friends and family will most likely be your easiest first sales. You may not want to sell to them, but this is a powerful way to kickstart word of mouth for your business. Ask your friends to like and follow you on social media!

  • 29. Participate on Forums: Participating in online forums can be an amazing way to get your business in front of the right audience.

  • 30. Demonstrate Trust and Security: A major hurdle all small online retail businesses have to face when they are just starting out is getting consumers to trust doing business with them. You need to make sure that your website appears trustworthy.

31. Delegate and Get Things Done: When you're first starting out, it feels like the entire world is on your shoulders. Decide which tasks to do yourself and which ones you should be delegating in order to run your business efficiently and maximize sales. 

I hope you found this useful!

 

If you would like more help, please join our Inspiring Creative Women Facebook group for weekly videos, advice and help from our amazing members, we look forward to getting to know you.

Inspiring Creative Women Facebook Group

Please leave a comments below and we will get back to you as soon as I can.

Have a lovely week.

Katherine x

Comment

INSPIRING WOMAN OF THE MONTH! ONE OF OUR OWN!

Comment

INSPIRING WOMAN OF THE MONTH! ONE OF OUR OWN!

WOMAN OF THE MONTH!

This week I am starting a new project, I want to SHOWCASE an Inspiring creative woman of the month from our amazing Facebook group. Why? because you are ALL so amazingly talented and this needs to be recognised. It will give you a chance to talk about your business, it will also help everyone understand how a real business works. If you would like to have your business showcased on our blog and Social media please let me know in the comments below! OR JOIN OUR INSPIRING CREATIVE WOMEN FACEBOOK PAGE and message me. 

This week our inspiring woman of the month is:
Designer Melanie Falvey

melanie falvey.jpg

 

About Her

Melanie Falvey is a jeweler and interior lifestyle designer she creates beautiful surroundings all around the world. She believes in the power of beauty as a means to achieving a healthier and happier home and workspace. She approaches every project from a holistic point of view, taking into account not only the aesthetics but also the emotional aspects of a space and its inhabitants.
Her signature style could be described as relaxed luxury, the marriage of high-quality natural materials with a stylish comfort.

Q&A

WHAT MOTIVATED & INSPIRED YOU TO START YOUR BUSINESS?

Well I was designing weddings and interiors (I still do) and I used to make jewellery to relax and de stress in between projects. And then one day, I thought, hey, why don´t I do this properly? Set up a business and start selling my designs?

That´s how it all started and it´s proven to be a great combination, I wouldn´t want to give up any of my creative businesses.

 

TELL US ABOUT YOUR BUSINESS

I am a jewellery designer and I also handcraft most of my designs. I believe jewellery has the power to connect us to past, present and future and I love how it is infused of life´s special moments.

In many happy moments in a person´s life, there is a piece of jewellery that will remind them of those feelings and emotions.

I just love how it is another vehicle to create and feel happiness.

My mission is to fill a person´s life with happy moments, whether it is through creating beautiful surroundings for them or a special piece of jewellery.

WOULD YOU DESCRIBE YOUR CAREER AS A PASSION?

Absolutely!

Most of my memories even when I was really young involve making jewellery or decorating parties or rooms in the house, so I definitely know my career is my passion-how lucky is that!

What part of being a designer do you prefer? The Creative, Sales, social or marketing side?

I really enjoy designing, and to be honest, I would say Social media and marketing are really fun too once you know what you are doing! Tech was a bit of a challenge at first but now it´s (almost) a breeze!

WHAT IDEAS DID YOU USE TO GET YOUR BUSINESS UP AND RUNNING?

I just did it! I always take immediate action on my ideas, I cannot help doing so. I get so excited about them, I couldn´t imagine waiting for them to materialise…I need to get them started.

I obviously don´t put out every crazy idea I have…I sit on them or sleep on them, ha ha ha but if the excitement doesn'tfade, I take action!

WHAT HAS BEEN THE MOST EFFECTIVE WAY of building your tribe for YOUR BUSINESS AND GETTING NEW CUSTOMERS?

I would say social media and holding pop up events because , although differently, they allow you to make connections, get to know them and establish relationships.

Who do you follow?

I would say…everybody who has talent! I admire so many designers it would be hard to name just a few.

Obviously the master jewellers are a huge inspiration : Cartier, Bvlgari, Boucheron…but I love many contemporary jewellers too.

WHAT HAVE BEEN YOUR BIGGEST CHALLENGES SO FAR?

Probably sales are always tricky because you need to be your own judge and put your designs out there and you always feel a bit vulnerable. You do get more confident though as time goes by and when you see the response in the customers.

HOW DID YOU OVERCOME THESE CHALLENGES?

I still try to overcome them day by day. I think as creatives and business owners we are always learning, growing, trying new things. I would say not a single day goes by that I don´t learn something new about the business, the craft or even myself.

But I love that ever “keep learning” attitude, so it´s not a burden whatsoever.

WHAT DO YOU LOVE the best ABOUT RUNNING YOUR OWN BUSINESS?

I get to create what I envision, literally in many aspects. I create designs, I create my schedule, I create my lifestyle…it´s a whole lot of freedom (even though you need to be responsible about it, obviously).

WHAT ADVICE WOULD YOU GIVE TO OTHER creative ENTREPRENEURS?

Definitely get yourself some business education.

HOW DO YOU KEEP MOTIVATED when you are having a bad day?

Well, that´s exactly what I do in my other business, I create workspaces that maintain your motivation high and that enable you to perform at your best and highest potential. So, in my case, my workspace/studio is the perfect container for my creativity and productivity and I have triggers and resources in place to avoid bad days. I only have bad minutes, once I use my own tools, the day rolls again.

I believe having a supportive environment, especially for entrepreneurs is vital.

What are you main inspirations?

So many!

Almost everything I see is an inspiration.

But I would say my collections are inspired in archaeology, history,nature, celebrations, mood and empowerment.

What platforms do you use to sell you products on?

Right now I am re branding so I am setting up my own e-commerce. I was selling on other e-commerce platforms but I want to grow my BTC to be able to offer them a complete shopping experience. I feel that if I have control of the whole process, I can really cater for them.

Do you have any marketing tips to share with our members?

Create a solid brand and be cohesive. You can always switch things up later on or do a complete re brand but while you are at each stage, make sure it is solid and consistent.

Beautiful earrings by Melanie 

Beautiful earrings by Melanie Falvey

Beautiful earrings by Melanie Falvey

 

Thank you To Melanie for giving us all this great advice, please visit Melanie's website to view her wonderful designs at melaniefalvey.com

I hope you find this useful if you would like to be featured next time please let us know in the comments below and if you haven't already joined our Facebook community please (click here), the group full of inspiring creative women.

Katherine x

Comment

Inspiring woman of the month! One of our own!

2 Comments

Inspiring woman of the month! One of our own!

WOMAN OF THE MONTH!

This week I am starting a new project, I want to SHOWCASE an Inspiring creative woman of the month from our amazing Facebook group. Why? because you are ALL so amazingly talented and this needs to be recognised. It will give you a chance to talk about your business, it will also help everyone understand how a real business works. If you would like to have your business showcased on our blog and Social media please let me know in the comments below! OR JOIN OUR INSPIRING CREATIVE WOMEN FACEBOOK PAGE and message me. 

This week our amazing woman of the month is
Designer SHEENA BULSARA
 

13221631_10154229260648179_8641721781379182986_n.jpg

ABOUT HER
She is an innovative designer with experience in roles as a senior jewelry designer. She has worked for a variety of well-known luxury and high street brands. For the last 13 years, she has been spent immersed in a world of precious stones, costume jewelry, trims, beads, vintage jewelry and antique artifacts sourced from around the world.
She has also honed her jewelry making skills and production knowledge, not only by creating collections for various brands across the High Street but by building her own brand SB where she makes one of a kind jewelry by using and restoring old antique components with Swarovski Crystals. 
She embraces the challenge of taking on new projects and conceptualizing and creating innovative jewelry.

Q&A

What motivated & inspired you to start your business? 
SHEENA: I have worked in jewelry design for 15 years designing for all the UK High Street retailers and concessions in Galerie Lafayette Paris. 
There has always been this inner fire within me to try to break the norm within the design, break and redefine the boundaries of how objects should be used or worn.  Tired of designing throw away fashion items, I really wanted to create unique diverse collections which inspired people, evoked a sense of amazement, excitement and shows craftsmanship and skill. 
 

TELL US ABOUT YOUR BUSINESS
Would you describe your career as a passion? 
SHEENA: Passion is all I am  I’Mextremely passionate about Art, Design and what I do. I love creating and making new pieces it’s a feeling I can't really describe in words it's just an inner sense this is who I am. I knew I wanted to be a designer from the age of 10. 

What part of being a designer do you prefer? The Creative, Sales, social or marketing side? 
SHEENA: I love the design part the post but also the social side as I love meeting new people, talking and discussing MTM orders and also making people feel happy with what they have bought. 
 

WHAT ideas did you take action on/steps YOU TOOK TO GET YOUR BUSINESS UP AND RUNNING? 
SHEENA: It was helpful for me to be able to do this as I had been working within the industry for 15 years and also had the experience of traveling and working in many European and far countries. It was this experience I have been able to gain a sense of what is required to have a jewelry business.  

What is required for marketing, merchandise, aesthetically? What sells and what level of finish and quality you need to maintain in the business? What has been the most effective way of building your tribe for your business and getting new customers? 
SHEENA: The most effective for me has been social media: Facebook, Twitter, Instagram but I also know a lot of stylists and buyers in the industry. This has helped to strengthen my tribe for business. Also, word of mouth a great book sums a lot of this up really well, book title purple cow by Seth Godwin. 

Who do you follow to get inspiration? 
SHEENA: Inspiration for me isn't from one source it's everything around me. I visit and go out to lots of fashion events, museums, private views, exhibitions and it's always inspirational.

What have been your biggest challenges so far?
SHEENA: I know that commercial pieces always sell better but I'm so tired of commercial jewelry that in actual fact I could potentially be earning lots more money but have made a choice to be bespoke from beginning to end. so the challenge has been financial. 

How did you overcome these challenges? 
SHEENA: I have overcome this problem by having additional services like loaning jewelry out for stylists to use for fashion events, runway shows or magazines. I also advise and repair jewelry for clients. the key thing in any business to be open, versatile in your approach, love what you do. 

What do you love the best about running your own design business? 
SHEENA: I love being in control of my design and in charge of what I want to place in my collection. I sometimes feel in fashion jewelry it's always about the next season but still feel that you can follow trends but still re use certain styles in the next collection by re inventing some styles. 
 
What advice would you give to other creative entrepreneurs? 
SHEENA: I would say to stay focused, be yourself, try to enjoy the process, be clear what direction you want your business to take, what you want from the business, and what you want to achieve and what time frames you want to get this done by. but to still smile.and try not to be overwhelmed with the business side. 

How do you keep motivated when you are having a bad day? 
SHEENA: I dance I'm an artist in many different ways, I feel it helps me to loosen and open my mind to creativity. 

What are your main inspirations? 
SHEENA: My main inspirations would be music, colour, art, painting.
 
What platforms do you use to sell you products on? 
SHEENA: A lot of social media and my contacts I have with stylists and people I now within the industry, also blogger events.
 
What ones are the most successful for you? 
SHEENA: Social media and bloggers events.

What is your objective in your business? what do you want to achieve? 
SHEENA: To innovate, create new designs that open the eye to the way we see and wear jewelry.

 What advice would you give someone who is starting out? 
 SHEENA: Just keep trying and believe.

Do you have any tips on tools that you use ie apps, websites, online things to help your business? 
SHEENA: I look at lots of different blogs as you can find endless information from them.

797.jpg

I hope you find this useful if you would like to be featured next time please let us know in the comments below and if you haven't already joined our Facebook community (click here), full of inspiring creative women.

Katherine x
 

2 Comments

19 Tips for marketing your new creative business

Comment

19 Tips for marketing your new creative business

 

19 Tips for marketing your new creative business!

So it's time to start thinking about marketing and what you can do to build up your website traffic!

I have been researching a few ways to do this and listed them below, enjoy!

1) PR

Produce your own press release and send that out to magazines and bloggers, make sure it is relevant to them.

Take a look at a blog post I wrote on 7 ways to generate publicity.

thttp://www.inspiringcreativewomen.com/blog/2017/4/11/how-to-generate-publicity-tips-tricks

2) Website

Make sure that your website is hosted in a good place that will fit your needs, Shopify and Squarespace provide great templates to launch a successful online store. Shopify has loads of plugins to help with analytics and SEO. 

Squarespace has some lovely templates to choose from, both of my websites are on square space, its’ easy to use and effective.

3) Seo,

It can be difficult to rank high if you are new but keep at it, do a lot of research on SEO and make sure you use your tag words and optimise your site really well.

4) Google Adwords

Although they can be expensive people find them very effective.

Check what keywords are relevant to your brand and products and set up a monthly budget to bid on both short and long tail keywords. Make use of the guidance that Google reps will give you on these keywords during your account setup.

5) Re-marketing

Are those little ads that follow you around the web? Have you ever looked at a bag and then realised it’s following you everywhere? Have you ever decided to purchase those boots because you can’t seem to forget about them? That is the brilliance of re-marketing.

6) Create a blog and post high-quality content regularly.

One of the great ways to market your business online is by building a blog where you can post and share high-quality content that adds a high amount of value on a regular basis. This won't pay off overnight but works if you can stick with it. Consistency is key.

This helps to drive traffic via Google and helps to give you authority.

7) Connect with others in LinkedIn groups.

Connect with people in groups, don’t be spammy, post and chat with new contacts.

8) Instagram influencers.

With today’s social media we can reach thousands of people from all over the world, a few years ago this would not have been possible so take advantage of it.

You need power users and influencers to help spread your messages. This isn’t always free but it will give you instant access to a wide audience.

If you have 500 followers try approaching someone with a few thousand, if you have 2000 try contacting someone with 5000 instead of someone with 34’000, it may be cheaper or free if you can build a relationship.

9) Market your content on Medium and Quora.

This is new to me but sounded very interesting so please have a look at these.

Apparently, If you have a fairly new domain -- less than 2 years old with little authority built up -- you should work on marketing your content on sites like Medium and Quora.

How does it work? Write one high-quality piece of content on your website. Ensure that whatever you're talking about helps people in some way, shape or form.

Once you've done that, write another article on a site like Medium or Quora, also making sure that it's keyword-centric, insightful, unique and adds a lot of value. Create one link from that article using a primary or relevant keyword back to the main article on your site or blog. This is called content marketing, and it's the most powerful method for gaining traction on Google's SERPs, while also reaching large existing audiences through these authority sites as well.  Thank you, Google.

10) Implement the 80-20 rule to identify and market to high-value clients.

Identify which clients that are generating the most income for your business, you can then create more sales by sending them additional offers and discounts for other services and products.

11) Create You Tube videos

It would be great to create some useful videos that teach people things, for example, if you are creative you could teach people about your craft, you never know you might be the next You Tube sensation!

Be sure to drop a link inside the description back to relevant content on your site.

12) Email

Make sure you have a pop-up on your website asking your website visitors to register and join your mailing list in exchange for a one-time free gift or discount, it’s a great way to start building your email list.

I know a designer who makes most of her money via newsletters to clients, they are very stylised and get to the point. She often puts on a sale and offers this to special people on her list.

She also interviews successful women who have worn her garments, nice touch.

13) Work with popular bloggers

Reaching out to popular bloggers in your line of work, this is an effective way to market your business online, especially if you have something of value to add to one of their posts.

If you are a good writer offer your services as a guest blogger.

14) Regularly contribute on forums.

Join in on conversations and add value before you try to drop a link.

Add value. Chat with others. Make suggestions. Answer questions.

15) Build consumers on platforms like Yelp and Trust Pilot.

Encourage your clients to leave good reviews, this is a great way to build customer trust.

16) Giveaway with a partner

Find something that you can give away and partner with another company, group or professional in your field. You should be able to gain new clients this way so choose someone who may have the same clientele as yourself.

17) Give a talk at a professional conference or on a webinar.

I have given a lot of talks in the past to corporate companies and members clubs, it’s a good way to get known in your area.

18) Use Facebook ads and strategically-targeted landing pages.

Facebook ads are not free, you can use interests, geographic location, marital status, age and many others to help find your customers.

It’s a good idea to send them to an opt in page after they click on your ad instead of your website and have an offer on the page.

19) Offer a free product or service to customers.

You could offer a free 15-minute teaching course or skype conversation, they can ask questions and you can help by answering and giving tips...

Make sure you get the customer's contact details so you can get in touch with them later. You can then offer them a back end product that they need to pay for.

People are more likely to buy after they have had something for free.

Things take time, be authentic, take care of your customers, in the end, you will be extremely successful, I can feel it! X x x

Image thanks to Boss Lady

Image thanks to Boss Lady

Get creative Lady!

Kind regards

Katherine x

Thank you to Boss Lady, Google images and Calvin Klein for images.

Comment

14 Great Creative Blogs to give you Inspiration

Comment

14 Great Creative Blogs to give you Inspiration

 

I have been researching blogs for my millinery business and I wanted to share some of the best with you. I have included some recommended sites for learning, plus some fashion and lifestyle blogs to give you inspiration.

Lastly I added a link to a blog detailing trends for this year’s wedding season, you might not work in weddings but the trend boards in this blog are great for any designer.

 

Enjoy x

 

Learning

Tuts+: Learn creative skills and shape your future. That’s the message from the people behind Tuts+, which has over five million users and shares lessons about code, illustration, photography, web design, and more.

Skillfeed: With over 67,000 video tutorials and more than 8,000 hours of learning, They even offer a free trial.

Udemy: A place to learn real world skills online.

Lynda.com: One of the best known online tutorial websites,  Lynda.com covers a huge range of topics, including web, design, development, animation, video, audio, photography, business and even education.

 

Lifestyle

Kinfolk: With jaw-dropping and mouth watering photography, Kinfolk is a popular choice for many creatives worldwide. Its website features content that’s available to subscribers.

Poppy Loves: A fresh and very appealing London lifestyle blog that covers the city’s events, cafes, restaurants, fashion, music, art and design.

Everyday Carry: Peek inside the pockets and lives of interesting creative people. Very simple idea but so fascinating.

The Selby: Take a peek at interesting creative people in their own studios, homes or workplaces. With funky little interviews and great photography, this is a must-read for creatives everywhere.

 

Fashion lifestyle

The Fashion Guitar

Dutch-born, NYC-dwelling, statement dress-wearing fashion blogger, Charlotte G.

Why: Charlotte mixes up her ultra-feminine style with classic staples, with a quirky twist.

 

Pernille Teisbaeck

Lithesome, Danish, street style regular Pernille Teisbaek

Born in Copenhagen, Pernille Teisbæk is the epitome of sleek, Scandi, style perfection.

Stella's Wardrobe 

History graduate Stella Kattermann

Kattermann is instantly recognisable for her bleached do and serious fringe. Her blog is suitably personal, hot in East London.

 

Coco's Tea Party

Gregory’s blog is all about feel-good fashion and interesting

 Coco’s Tea Party is a lifestyle blog dedicated to providing attainable style inspiration for fashion-savvy young professionals.

 

Advanced Style

Cohen’s dazzling street style snaps of stylish seniors is a treat. He grew up worshipping both his glam grannies and parlayed his respect for the older lady

Finally, I will leave you with a Summer wedding trends blog, to finish with a bit of inspiration

http://www.magnetstreet.com/wedding-color-trends

Have a Great week and see you next time x

Thank you to Google images for images 

Comment

7 Ways to Generate Publicity

Comment

7 Ways to Generate Publicity

Publicity is a blessing to any business regardless of the platform. Efficient, cost effective and great longevity are only some of the benefits of publicity. Also, as public standing rises and more people become aware of the services a business can offer, sales will naturally increase. Consumers response to genuine coverage of a business is more positive than that of advertisements. Rather than feeling overwhelmed and unsure with the quality of service, (good) publicity ensures that consumers feel as though they can depend on said business; an article or media coverage holds a stronger and more respected presence amongst users. However, generating publicity for your business can be extremely difficult. In a world of highly completive industries, obtaining strong publicity and a resilient public standing involves effort and determination.

 

            So… here are 7 ways to generate publicity for your business!

 

1.    Develop A Contact List

 

Creating a list of editors, newspapers, magazines and bloggers who you find align with your businesses image is key. Their information is easy to find and building a relationship with said connections can come in handy when you are looking to broaden your public reach. Don’t be shy to reach out to these people (they are looking to network too)!

 

2.   Write and Send Press Releases

 

Press releases are imperative when it comes to generating publicity. They can be used on your company’s website and social media sites while also being used as an informative tool for contacts.

 

There are many business’ looking for publicity who use this strategy; MAKE SURE YOU STAND OUT! Develop a clear and strong headline to draw the reader into your information. Place all the necessary points in the beginning of your press release so that editors do not have to search for information. At the bottom of your release include a description and general details about your company in order to provide a fully developed image for the reader to consider. Sending out these press releases once a month to your contact list will ensure that your information is being seen by the right people!

 

3.   Invite Press

Every business hosts an event at some point, why not invite the press? Inviting the media to have an up-close and personal experience with your business and what it has to offer can result in possible coverage at said medias platform. Even if the press figures you invite do not attend your event, at least they will have you in their system. Send a press release to the media you are inviting so that they are completely aware of the event and how their role can benefit both companies.

 

4.   Use Social Media

 

In this age of technology, maintaining platforms on social media is imperative. Take advantage of this free publicity opportunity by creating a page on the platforms you feel your business is best geared towards. However, be conscious of what you are putting out onto the web and how it will relate to your target customer. Focusing your coverage is an easy way to ensure a substantial and appropriate social media presence that can appeal to your consumers without overwhelming them.

 

5.    REACH OUT

 

Your business will not reach a decent public standing without work right? So, reach out! Reach out to contacts, bloggers, editors, old friends, anyone and everyone who might be interested in what your company has to offer. Put yourself on their radar and demonstrate a proper initiative; it will show your contact that you are interested in their platform and are serious about your work. Remember, the worst thing they can do is say no!

 

6.   Get Involved

 

Increasing your presence in the community is a great way to put your companies name out there while building a positive reputation! Whether it’s working with a local charity or participating in a volunteer event, philanthropy is always beneficial! Also, mention to the charity you are working with that you would love to work with them in the future and would be interested in writing for them or appearing at a next event as a guest. Broadening your network and contact list is never a bad thing.

 

7.    Maintain a Proper Image

 

There is such thing as bad press! Publicity will do no good (in fact, it will do the opposite) if your image and reputation is not respectable. Consumers want nothing to do with companies that are not appreciated in the public eye. Maintaining a proper image is key to ensuring that your business benefits from the publicity you have worked so hard to generate!

Comment

INTERVIEW WITH A DESIGNER

3 Comments

INTERVIEW WITH A DESIGNER

Throughout this blog I will be interviewing other creative designers to find out how they became successful and ask them to share tips with us all.

As this is the beginning of the blog I thought I would start with my journey as a designer, I hope it will be of interest and help you with your business.

3 Comments