Melanie Falvey is a jeweler and interior lifestyle designer she creates beautiful surroundings all around the world. She believes in the power of beauty as a means to achieving a healthier and happier home and workspace. She approaches every project from a holistic point of view, taking into account not only the aesthetics but also the emotional aspects of a space and its inhabitants.
Her signature style could be described as relaxed luxury, the marriage of high-quality natural materials with a stylish comfort.
WHAT MOTIVATED & INSPIRED YOU TO START YOUR BUSINESS?
Well I was designing weddings and interiors (I still do) and I used to make jewellery to relax and de stress in between projects. And then one day, I thought, hey, why don´t I do this properly? Set up a business and start selling my designs?
That´s how it all started and it´s proven to be a great combination, I wouldn´t want to give up any of my creative businesses.
TELL US ABOUT YOUR BUSINESS
I am a jewellery designer and I also handcraft most of my designs. I believe jewellery has the power to connect us to past, present and future and I love how it is infused of life´s special moments.
In many happy moments in a person´s life, there is a piece of jewellery that will remind them of those feelings and emotions.
I just love how it is another vehicle to create and feel happiness.
My mission is to fill a person´s life with happy moments, whether it is through creating beautiful surroundings for them or a special piece of jewellery.
WOULD YOU DESCRIBE YOUR CAREER AS A PASSION?
Most of my memories even when I was really young involve making jewellery or decorating parties or rooms in the house, so I definitely know my career is my passion-how lucky is that!
What part of being a designer do you prefer? The Creative, Sales, social or marketing side?
I really enjoy designing, and to be honest, I would say Social media and marketing are really fun too once you know what you are doing! Tech was a bit of a challenge at first but now it´s (almost) a breeze!
WHAT IDEAS DID YOU USE TO GET YOUR BUSINESS UP AND RUNNING?
I just did it! I always take immediate action on my ideas, I cannot help doing so. I get so excited about them, I couldn´t imagine waiting for them to materialise…I need to get them started.
I obviously don´t put out every crazy idea I have…I sit on them or sleep on them, ha ha ha but if the excitement doesn'tfade, I take action!
WHAT HAS BEEN THE MOST EFFECTIVE WAY of building your tribe for YOUR BUSINESS AND GETTING NEW CUSTOMERS?
I would say social media and holding pop up events because , although differently, they allow you to make connections, get to know them and establish relationships.
Who do you follow?
I would say…everybody who has talent! I admire so many designers it would be hard to name just a few.
Obviously the master jewellers are a huge inspiration : Cartier, Bvlgari, Boucheron…but I love many contemporary jewellers too.
WHAT HAVE BEEN YOUR BIGGEST CHALLENGES SO FAR?
Probably sales are always tricky because you need to be your own judge and put your designs out there and you always feel a bit vulnerable. You do get more confident though as time goes by and when you see the response in the customers.
HOW DID YOU OVERCOME THESE CHALLENGES?
I still try to overcome them day by day. I think as creatives and business owners we are always learning, growing, trying new things. I would say not a single day goes by that I don´t learn something new about the business, the craft or even myself.
But I love that ever “keep learning” attitude, so it´s not a burden whatsoever.
WHAT DO YOU LOVE the best ABOUT RUNNING YOUR OWN BUSINESS?
I get to create what I envision, literally in many aspects. I create designs, I create my schedule, I create my lifestyle…it´s a whole lot of freedom (even though you need to be responsible about it, obviously).
WHAT ADVICE WOULD YOU GIVE TO OTHER creative ENTREPRENEURS?
Definitely get yourself some business education.
HOW DO YOU KEEP MOTIVATED when you are having a bad day?
Well, that´s exactly what I do in my other business, I create workspaces that maintain your motivation high and that enable you to perform at your best and highest potential. So, in my case, my workspace/studio is the perfect container for my creativity and productivity and I have triggers and resources in place to avoid bad days. I only have bad minutes, once I use my own tools, the day rolls again.
I believe having a supportive environment, especially for entrepreneurs is vital.
What are you main inspirations?
Almost everything I see is an inspiration.
But I would say my collections are inspired in archaeology, history,nature, celebrations, mood and empowerment.
What platforms do you use to sell you products on?
Right now I am re branding so I am setting up my own e-commerce. I was selling on other e-commerce platforms but I want to grow my BTC to be able to offer them a complete shopping experience. I feel that if I have control of the whole process, I can really cater for them.
Do you have any marketing tips to share with our members?
Create a solid brand and be cohesive. You can always switch things up later on or do a complete re brand but while you are at each stage, make sure it is solid and consistent.
Beautiful earrings by Melanie