How do you write a post-event blog that’s not as boring as a race recap? Don’t worry, it’s not hard if you follow some simple rules, starting with a big no-no.

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1. Don’t be a stenographer.

An event recap doesn’t have to be a play-by-play of the day’s events. In fact, that’s the worst way to do it.

Focus your post on one big insight, a provocative idea, or a quote from the event that you can’t get out of your head. Or, if the event left your mind full of ideas, try a “5 Great Ideas From…” format. Don’t just repeat, add to the discussion.

2. Write Immediately

Get to your keyboard the night of the event or the morning after, when the excitement and insights are fresh in your head, and you feel like you’re scrambling to keep the things you overheard and learned in your mind. The post will be better, it will be more fun to write, and you’ll be more accurate.

3. Create a photo gallery.

Embed a slideshow of photos from the event on your blog, and be smart with your captions. Rather than writing exactly what’s in the photos, use a quote from one of the people in the image, or reference a presentation they gave, or a guest post they wrote for your site. Use captions to add to your photos, not just describe what the eyes can see.

4. Be a contrarian.

Most conferences are full of sheep. A well-known speaker spits out her favorite one-liners (which were probably lifted from someone she saw a year earlier) and the latest buzzword, and the next day everyone is posting, tweeting, and reporting back to their bosses with the same line.

Stick out by challenging the ideas everyone is buzzing about. It doesn’t have to come from you – maybe there’s an attendee you can quote who came at the problem from a different viewpoint. Nothing drives traffic like an argument cordial discussion of differing viewpoints.

5. Use Slideshare.

Embed Slideshare presentations on your site so people don’t have to be told about the presentation, they can see it themselves. The best part? These will show up when people search for solutions for years, driving traffic and awareness of your brand.

6. Storify your event.

This is especially great if you have an active Twitter crowd. Embed a Storify on your blog of the top tweets from the event. Again, the play-by-play approach to a Storify isn’t always best. Look for insights, humor, even snark.

7. List the speakers, sponsors, and attendees

Why list these people and companies after the event? Your attendees will love having an easy list resource for following up on leads, nurturing relationships. Your sponsors will appreciate the love and credit, and it’s a great reference for the next time you host the event when you can add a ‘see who you missed last time’ link in your promotion.

Better yet, some of your lesser-known presenters may be headliners down the road, so they might be better salespeople for your event than you think!


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