Proven ways to grow your side business

Growing a successful “side business” is not an easy task. Like any other job it takes dedication, hard work, and a lot of hustle. If you’re interested in creating a lucrative business on the side of your every-day job it is important you recognize the responsibilities this entails, and just how challenging it can be. With this being said, it is also important to educate yourself on ways you can create this infinitely prosperous business. For proven ways to do so, keep reading!

The first way we recommend you create your effective brand is through advertising. Adverts are one of the most effective ways to communicate your vision with your customers, and the perfect way to show people what you’re passionate about! Now, don’t freak out. When I say adverts, I don’t mean paid advertisements in catalogues or newspapers, I just mean promoting yourself on any social platforms you have.

Advertising your up-and-coming business is one of the easiest and most efficient ways to gain a following and promote your new company. How do you do this you ask? It’s easy! Use Keywords. Keywords are a super fast way to direct traffic to your site, allowing people to type in one or two simple words that may encompass all the aspects and features of your business. Attaching tag words to your Squarespace, Wordpress, or Wix websites is extremely easy, and there are many tutorials on YouTube that take you step by step through the process. 

Speaking of YouTube, that leads me to my next point! YouTube is famously the world’s 2nd largest search engine (behind Google of course) but far more competitive. YouTube can help create a more personal bond with your consumer, allowing you to reach a broad audience without leaving the comfort of your home or workspace. Creating quick and simple videos educating viewers about your company gives them more of an incentive to follow you, your growth, and the growth of your business. If talking to a camera isn’t exactly your cup of tea, or may take too much time out of your 9-5 job, find some time on a weekend or week night to create a one-off tutorial video just to remind your followers you want to keep a relationship with them, and present them with a successful company. 

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I’m sure you have picked up on the theme of this blog post, as everything mentioned above is extremely easy and effortless, yet very effective. Continuing on with this, the next tip I have to offer you is just as easy, and just as successful! It is very important to not only promote your company to consumers, but also to growing entrepreneurs and business personnel. LinkedIn is the perfect way to do this, and allows you to reach a huge audience with just a few simple steps. With its 332 million members, LinkedIn allows you to create a profile for yourself or your business, and connect with others within your field who share similar corporate interests. It also allows you to search for employees or interns who can help grow your business and expand your following. 

Keeping in mind this idea of working with others, the last tip to creating a lucrative business is the implication of partnerships and collaborations. While building up your own business, it is very important to work with others who can broaden your audience and reach others who may not be in your direct target market. Working with industry professionals also helps create a relationship between companies and can offer your business support and encouragement, and a lot of growth!  

There is no short cut to creating a successful business, and it takes many hours of hard work and commitment. With the tips mentioned above, your company is destined to achieve everything you hoped for and more. 

Good luck and let me know how you get on.

Katherine x

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