19 Tips for marketing your new creative business!
So it's time to start thinking about marketing and what you can do to build up your website traffic!
I have been researching a few ways to do this and listed them below, enjoy!
Produce your own press release and send that out to magazines and bloggers, make sure it is relevant to them.
Take a look at a blog post I wrote on 7 ways to generate publicity.
Make sure that your website is hosted in a good place that will fit your needs, Shopify and Squarespace provide great templates to launch a successful online store. Shopify has loads of plugins to help with analytics and SEO.
Squarespace has some lovely templates to choose from, both of my websites are on square space, its’ easy to use and effective.
It can be difficult to rank high if you are new but keep at it, do a lot of research on SEO and make sure you use your tag words and optimise your site really well.
4) Google Adwords
Although they can be expensive people find them very effective.
Check what keywords are relevant to your brand and products and set up a monthly budget to bid on both short and long tail keywords. Make use of the guidance that Google reps will give you on these keywords during your account setup.
Are those little ads that follow you around the web? Have you ever looked at a bag and then realised it’s following you everywhere? Have you ever decided to purchase those boots because you can’t seem to forget about them? That is the brilliance of re-marketing.
6) Create a blog and post high-quality content regularly.
One of the great ways to market your business online is by building a blog where you can post and share high-quality content that adds a high amount of value on a regular basis. This won't pay off overnight but works if you can stick with it. Consistency is key.
This helps to drive traffic via Google and helps to give you authority.
7) Connect with others in LinkedIn groups.
Connect with people in groups, don’t be spammy, post and chat with new contacts.
8) Instagram influencers.
With today’s social media we can reach thousands of people from all over the world, a few years ago this would not have been possible so take advantage of it.
You need power users and influencers to help spread your messages. This isn’t always free but it will give you instant access to a wide audience.
If you have 500 followers try approaching someone with a few thousand, if you have 2000 try contacting someone with 5000 instead of someone with 34’000, it may be cheaper or free if you can build a relationship.
9) Market your content on Medium and Quora.
This is new to me but sounded very interesting so please have a look at these.
Apparently, If you have a fairly new domain -- less than 2 years old with little authority built up -- you should work on marketing your content on sites like Medium and Quora.
How does it work? Write one high-quality piece of content on your website. Ensure that whatever you're talking about helps people in some way, shape or form.
Once you've done that, write another article on a site like Medium or Quora, also making sure that it's keyword-centric, insightful, unique and adds a lot of value. Create one link from that article using a primary or relevant keyword back to the main article on your site or blog. This is called content marketing, and it's the most powerful method for gaining traction on Google's SERPs, while also reaching large existing audiences through these authority sites as well. Thank you, Google.
10) Implement the 80-20 rule to identify and market to high-value clients.
Identify which clients that are generating the most income for your business, you can then create more sales by sending them additional offers and discounts for other services and products.
11) Create You Tube videos
It would be great to create some useful videos that teach people things, for example, if you are creative you could teach people about your craft, you never know you might be the next You Tube sensation!
Be sure to drop a link inside the description back to relevant content on your site.
Make sure you have a pop-up on your website asking your website visitors to register and join your mailing list in exchange for a one-time free gift or discount, it’s a great way to start building your email list.
I know a designer who makes most of her money via newsletters to clients, they are very stylised and get to the point. She often puts on a sale and offers this to special people on her list.
She also interviews successful women who have worn her garments, nice touch.
13) Work with popular bloggers
Reaching out to popular bloggers in your line of work, this is an effective way to market your business online, especially if you have something of value to add to one of their posts.
If you are a good writer offer your services as a guest blogger.
14) Regularly contribute on forums.
Join in on conversations and add value before you try to drop a link.
Add value. Chat with others. Make suggestions. Answer questions.
15) Build consumers on platforms like Yelp and Trust Pilot.
Encourage your clients to leave good reviews, this is a great way to build customer trust.
16) Giveaway with a partner
Find something that you can give away and partner with another company, group or professional in your field. You should be able to gain new clients this way so choose someone who may have the same clientele as yourself.
17) Give a talk at a professional conference or on a webinar.
I have given a lot of talks in the past to corporate companies and members clubs, it’s a good way to get known in your area.
18) Use Facebook ads and strategically-targeted landing pages.
Facebook ads are not free, you can use interests, geographic location, marital status, age and many others to help find your customers.
It’s a good idea to send them to an opt in page after they click on your ad instead of your website and have an offer on the page.
19) Offer a free product or service to customers.
You could offer a free 15-minute teaching course or skype conversation, they can ask questions and you can help by answering and giving tips...
Make sure you get the customer's contact details so you can get in touch with them later. You can then offer them a back end product that they need to pay for.
People are more likely to buy after they have had something for free.
Things take time, be authentic, take care of your customers, in the end, you will be extremely successful, I can feel it! X x x
Get creative Lady!
Thank you to Boss Lady, Google images and Calvin Klein for images.