Inspiring woman of the month! One of our own!

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Inspiring woman of the month! One of our own!

WOMAN OF THE MONTH!

This week I am starting a new project, I want to SHOWCASE an Inspiring creative woman of the month from our amazing Facebook group. Why? because you are ALL so amazingly talented and this needs to be recognised. It will give you a chance to talk about your business, it will also help everyone understand how a real business works. If you would like to have your business showcased on our blog and Social media please let me know in the comments below! OR JOIN OUR INSPIRING CREATIVE WOMEN FACEBOOK PAGE and message me. 

This week our amazing woman of the month is
Designer SHEENA BULSARA
 

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ABOUT HER
She is an innovative designer with experience in roles as a senior jewelry designer. She has worked for a variety of well-known luxury and high street brands. For the last 13 years, she has been spent immersed in a world of precious stones, costume jewelry, trims, beads, vintage jewelry and antique artifacts sourced from around the world.
She has also honed her jewelry making skills and production knowledge, not only by creating collections for various brands across the High Street but by building her own brand SB where she makes one of a kind jewelry by using and restoring old antique components with Swarovski Crystals. 
She embraces the challenge of taking on new projects and conceptualizing and creating innovative jewelry.

Q&A

What motivated & inspired you to start your business? 
SHEENA: I have worked in jewelry design for 15 years designing for all the UK High Street retailers and concessions in Galerie Lafayette Paris. 
There has always been this inner fire within me to try to break the norm within the design, break and redefine the boundaries of how objects should be used or worn.  Tired of designing throw away fashion items, I really wanted to create unique diverse collections which inspired people, evoked a sense of amazement, excitement and shows craftsmanship and skill. 
 

TELL US ABOUT YOUR BUSINESS
Would you describe your career as a passion? 
SHEENA: Passion is all I am  I’Mextremely passionate about Art, Design and what I do. I love creating and making new pieces it’s a feeling I can't really describe in words it's just an inner sense this is who I am. I knew I wanted to be a designer from the age of 10. 

What part of being a designer do you prefer? The Creative, Sales, social or marketing side? 
SHEENA: I love the design part the post but also the social side as I love meeting new people, talking and discussing MTM orders and also making people feel happy with what they have bought. 
 

WHAT ideas did you take action on/steps YOU TOOK TO GET YOUR BUSINESS UP AND RUNNING? 
SHEENA: It was helpful for me to be able to do this as I had been working within the industry for 15 years and also had the experience of traveling and working in many European and far countries. It was this experience I have been able to gain a sense of what is required to have a jewelry business.  

What is required for marketing, merchandise, aesthetically? What sells and what level of finish and quality you need to maintain in the business? What has been the most effective way of building your tribe for your business and getting new customers? 
SHEENA: The most effective for me has been social media: Facebook, Twitter, Instagram but I also know a lot of stylists and buyers in the industry. This has helped to strengthen my tribe for business. Also, word of mouth a great book sums a lot of this up really well, book title purple cow by Seth Godwin. 

Who do you follow to get inspiration? 
SHEENA: Inspiration for me isn't from one source it's everything around me. I visit and go out to lots of fashion events, museums, private views, exhibitions and it's always inspirational.

What have been your biggest challenges so far?
SHEENA: I know that commercial pieces always sell better but I'm so tired of commercial jewelry that in actual fact I could potentially be earning lots more money but have made a choice to be bespoke from beginning to end. so the challenge has been financial. 

How did you overcome these challenges? 
SHEENA: I have overcome this problem by having additional services like loaning jewelry out for stylists to use for fashion events, runway shows or magazines. I also advise and repair jewelry for clients. the key thing in any business to be open, versatile in your approach, love what you do. 

What do you love the best about running your own design business? 
SHEENA: I love being in control of my design and in charge of what I want to place in my collection. I sometimes feel in fashion jewelry it's always about the next season but still feel that you can follow trends but still re use certain styles in the next collection by re inventing some styles. 
 
What advice would you give to other creative entrepreneurs? 
SHEENA: I would say to stay focused, be yourself, try to enjoy the process, be clear what direction you want your business to take, what you want from the business, and what you want to achieve and what time frames you want to get this done by. but to still smile.and try not to be overwhelmed with the business side. 

How do you keep motivated when you are having a bad day? 
SHEENA: I dance I'm an artist in many different ways, I feel it helps me to loosen and open my mind to creativity. 

What are your main inspirations? 
SHEENA: My main inspirations would be music, colour, art, painting.
 
What platforms do you use to sell you products on? 
SHEENA: A lot of social media and my contacts I have with stylists and people I now within the industry, also blogger events.
 
What ones are the most successful for you? 
SHEENA: Social media and bloggers events.

What is your objective in your business? what do you want to achieve? 
SHEENA: To innovate, create new designs that open the eye to the way we see and wear jewelry.

 What advice would you give someone who is starting out? 
 SHEENA: Just keep trying and believe.

Do you have any tips on tools that you use ie apps, websites, online things to help your business? 
SHEENA: I look at lots of different blogs as you can find endless information from them.

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I hope you find this useful if you would like to be featured next time please let us know in the comments below and if you haven't already joined our Facebook community (click here), full of inspiring creative women.

Katherine x
 

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19 Tips for marketing your new creative business

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19 Tips for marketing your new creative business

 

19 Tips for marketing your new creative business!

So it's time to start thinking about marketing and what you can do to build up your website traffic!

I have been researching a few ways to do this and listed them below, enjoy!

1) PR

Produce your own press release and send that out to magazines and bloggers, make sure it is relevant to them.

Take a look at a blog post I wrote on 7 ways to generate publicity.

thttp://www.inspiringcreativewomen.com/blog/2017/4/11/how-to-generate-publicity-tips-tricks

2) Website

Make sure that your website is hosted in a good place that will fit your needs, Shopify and Squarespace provide great templates to launch a successful online store. Shopify has loads of plugins to help with analytics and SEO. 

Squarespace has some lovely templates to choose from, both of my websites are on square space, its’ easy to use and effective.

3) Seo,

It can be difficult to rank high if you are new but keep at it, do a lot of research on SEO and make sure you use your tag words and optimise your site really well.

4) Google Adwords

Although they can be expensive people find them very effective.

Check what keywords are relevant to your brand and products and set up a monthly budget to bid on both short and long tail keywords. Make use of the guidance that Google reps will give you on these keywords during your account setup.

5) Re-marketing

Are those little ads that follow you around the web? Have you ever looked at a bag and then realised it’s following you everywhere? Have you ever decided to purchase those boots because you can’t seem to forget about them? That is the brilliance of re-marketing.

6) Create a blog and post high-quality content regularly.

One of the great ways to market your business online is by building a blog where you can post and share high-quality content that adds a high amount of value on a regular basis. This won't pay off overnight but works if you can stick with it. Consistency is key.

This helps to drive traffic via Google and helps to give you authority.

7) Connect with others in LinkedIn groups.

Connect with people in groups, don’t be spammy, post and chat with new contacts.

8) Instagram influencers.

With today’s social media we can reach thousands of people from all over the world, a few years ago this would not have been possible so take advantage of it.

You need power users and influencers to help spread your messages. This isn’t always free but it will give you instant access to a wide audience.

If you have 500 followers try approaching someone with a few thousand, if you have 2000 try contacting someone with 5000 instead of someone with 34’000, it may be cheaper or free if you can build a relationship.

9) Market your content on Medium and Quora.

This is new to me but sounded very interesting so please have a look at these.

Apparently, If you have a fairly new domain -- less than 2 years old with little authority built up -- you should work on marketing your content on sites like Medium and Quora.

How does it work? Write one high-quality piece of content on your website. Ensure that whatever you're talking about helps people in some way, shape or form.

Once you've done that, write another article on a site like Medium or Quora, also making sure that it's keyword-centric, insightful, unique and adds a lot of value. Create one link from that article using a primary or relevant keyword back to the main article on your site or blog. This is called content marketing, and it's the most powerful method for gaining traction on Google's SERPs, while also reaching large existing audiences through these authority sites as well.  Thank you, Google.

10) Implement the 80-20 rule to identify and market to high-value clients.

Identify which clients that are generating the most income for your business, you can then create more sales by sending them additional offers and discounts for other services and products.

11) Create You Tube videos

It would be great to create some useful videos that teach people things, for example, if you are creative you could teach people about your craft, you never know you might be the next You Tube sensation!

Be sure to drop a link inside the description back to relevant content on your site.

12) Email

Make sure you have a pop-up on your website asking your website visitors to register and join your mailing list in exchange for a one-time free gift or discount, it’s a great way to start building your email list.

I know a designer who makes most of her money via newsletters to clients, they are very stylised and get to the point. She often puts on a sale and offers this to special people on her list.

She also interviews successful women who have worn her garments, nice touch.

13) Work with popular bloggers

Reaching out to popular bloggers in your line of work, this is an effective way to market your business online, especially if you have something of value to add to one of their posts.

If you are a good writer offer your services as a guest blogger.

14) Regularly contribute on forums.

Join in on conversations and add value before you try to drop a link.

Add value. Chat with others. Make suggestions. Answer questions.

15) Build consumers on platforms like Yelp and Trust Pilot.

Encourage your clients to leave good reviews, this is a great way to build customer trust.

16) Giveaway with a partner

Find something that you can give away and partner with another company, group or professional in your field. You should be able to gain new clients this way so choose someone who may have the same clientele as yourself.

17) Give a talk at a professional conference or on a webinar.

I have given a lot of talks in the past to corporate companies and members clubs, it’s a good way to get known in your area.

18) Use Facebook ads and strategically-targeted landing pages.

Facebook ads are not free, you can use interests, geographic location, marital status, age and many others to help find your customers.

It’s a good idea to send them to an opt in page after they click on your ad instead of your website and have an offer on the page.

19) Offer a free product or service to customers.

You could offer a free 15-minute teaching course or skype conversation, they can ask questions and you can help by answering and giving tips...

Make sure you get the customer's contact details so you can get in touch with them later. You can then offer them a back end product that they need to pay for.

People are more likely to buy after they have had something for free.

Things take time, be authentic, take care of your customers, in the end, you will be extremely successful, I can feel it! X x x

Image thanks to Boss Lady

Image thanks to Boss Lady

Get creative Lady!

Kind regards

Katherine x

Thank you to Boss Lady, Google images and Calvin Klein for images.

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